How to connect Mixpanel and Bigin by Zoho CRM
Create a New Scenario to Connect Mixpanel and Bigin by Zoho CRM
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Bigin by Zoho CRM will be your first step. To do this, click "Choose an app," find Mixpanel or Bigin by Zoho CRM, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bigin by Zoho CRM Node
Next, click the plus (+) icon on the Mixpanel node, select Bigin by Zoho CRM from the list of available apps, and choose the action you need from the list of nodes within Bigin by Zoho CRM.


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Bigin by Zoho CRM


Authenticate Bigin by Zoho CRM
Now, click the Bigin by Zoho CRM node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bigin by Zoho CRM settings. Authentication allows you to use Bigin by Zoho CRM through Latenode.
Configure the Mixpanel and Bigin by Zoho CRM Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Bigin by Zoho CRM Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Bigin by Zoho CRM
Trigger on Webhook
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Mixpanel
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Webhook response


Save and Activate the Scenario
After configuring Mixpanel, Bigin by Zoho CRM, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Mixpanel and Bigin by Zoho CRM integration works as expected. Depending on your setup, data should flow between Mixpanel and Bigin by Zoho CRM (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Bigin by Zoho CRM
Mixpanel + Bigin by Zoho CRM + Slack: When a new event is tracked in Mixpanel, a new contact is created in Bigin by Zoho CRM, and a notification is sent to a Slack channel.
Bigin by Zoho CRM + Mixpanel + Zoho CRM: When a new contact is created in Bigin by Zoho CRM, user data is sent to Mixpanel for analytics, and a new object is created in Zoho CRM.
Mixpanel and Bigin by Zoho CRM integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360ยฐ view of your users, all visually configured and easily maintained.
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About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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FAQ Mixpanel and Bigin by Zoho CRM
How can I connect my Mixpanel account to Bigin by Zoho CRM using Latenode?
To connect your Mixpanel account to Bigin by Zoho CRM on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Bigin by Zoho CRM accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Bigin contact creation from new Mixpanel events?
Yes, you can! Latenode automates this, ensuring new Mixpanel events instantly create or update contacts in Bigin. This eliminates manual data entry and boosts sales efficiency.
What types of tasks can I perform by integrating Mixpanel with Bigin by Zoho CRM?
Integrating Mixpanel with Bigin by Zoho CRM allows you to perform various tasks, including:
- Create new Bigin contacts from identified Mixpanel users.
- Update Bigin contact properties based on Mixpanel user behavior.
- Trigger sales sequences in Bigin based on Mixpanel event triggers.
- Enrich Bigin leads with Mixpanel engagement data.
- Segment Bigin contacts based on Mixpanel cohorts.
HowdoIautomaticallysendsalesdataledbyMixpanelintoBigin?
Latenode simplifies this! Use a workflow to listen for Mixpanel events and automatically update corresponding Bigin deals, saving your sales team valuable time.
Are there any limitations to the Mixpanel and Bigin by Zoho CRM integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Real-time updates depend on the API rate limits of both Mixpanel and Bigin.
- Historical data migration requires a separate, potentially resource-intensive workflow.