How to connect Mixpanel and Businessmap
Create a New Scenario to Connect Mixpanel and Businessmap
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Businessmap will be your first step. To do this, click "Choose an app," find Mixpanel or Businessmap, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Businessmap Node
Next, click the plus (+) icon on the Mixpanel node, select Businessmap from the list of available apps, and choose the action you need from the list of nodes within Businessmap.


Mixpanel
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Businessmap


Authenticate Businessmap
Now, click the Businessmap node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Businessmap settings. Authentication allows you to use Businessmap through Latenode.
Configure the Mixpanel and Businessmap Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Businessmap Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Businessmap
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Mixpanel, Businessmap, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Businessmap integration works as expected. Depending on your setup, data should flow between Mixpanel and Businessmap (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Businessmap
Mixpanel + Businessmap + Slack: When a key user event is tracked in Mixpanel, find the corresponding card in Businessmap and update it. Then, send a status update to a dedicated Slack channel.
Businessmap + Mixpanel + Jira: When a Businessmap task is completed (Card Events Trigger), update the user engagement metrics in Mixpanel and create a linked issue in Jira for review.
Mixpanel and Businessmap integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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See how Latenode works
FAQ Mixpanel and Businessmap
How can I connect my Mixpanel account to Businessmap using Latenode?
To connect your Mixpanel account to Businessmap on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Businessmap accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Businessmap task completion in Mixpanel?
Yes, using Latenode you can automatically send Businessmap task completion events to Mixpanel. This gives you enhanced insights into project performance and user behavior.
What types of tasks can I perform by integrating Mixpanel with Businessmap?
Integrating Mixpanel with Businessmap allows you to perform various tasks, including:
- Create Businessmap tasks from new Mixpanel user segments.
- Update Businessmap task status based on Mixpanel event triggers.
- Send Mixpanel events when a new Businessmap project is created.
- Automatically assign Businessmap tasks based on Mixpanel user properties.
- Trigger personalized email campaigns based on Businessmap task progress.
How does Latenode handle datamapping between Mixpanel and Businessmap?
Latenode’s visual editor simplifies data mapping. You can easily transform and map data fields between Mixpanel and Businessmap with no code.
Are there any limitations to the Mixpanel and Businessmap integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from before the integration setup won't be automatically synced.
- Complex Businessmap custom fields might require custom JavaScript functions.
- The number of API calls is subject to the rate limits of Mixpanel and Businessmap.