How to connect Mixpanel and Facebook Ads Campaign Management
Create a New Scenario to Connect Mixpanel and Facebook Ads Campaign Management
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Facebook Ads Campaign Management will be your first step. To do this, click "Choose an app," find Mixpanel or Facebook Ads Campaign Management, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Ads Campaign Management Node
Next, click the plus (+) icon on the Mixpanel node, select Facebook Ads Campaign Management from the list of available apps, and choose the action you need from the list of nodes within Facebook Ads Campaign Management.


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Facebook Ads Campaign Management

Authenticate Facebook Ads Campaign Management
Now, click the Facebook Ads Campaign Management node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Ads Campaign Management settings. Authentication allows you to use Facebook Ads Campaign Management through Latenode.
Configure the Mixpanel and Facebook Ads Campaign Management Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.


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Facebook Ads Campaign Management

Set Up the Mixpanel and Facebook Ads Campaign Management Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Ads Campaign Management
Trigger on Webhook
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Mixpanel
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Webhook response

Save and Activate the Scenario
After configuring Mixpanel, Facebook Ads Campaign Management, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Mixpanel and Facebook Ads Campaign Management integration works as expected. Depending on your setup, data should flow between Mixpanel and Facebook Ads Campaign Management (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Facebook Ads Campaign Management
Google Sheets + Facebook Ads Campaign Management + Mixpanel: When a new row is added to a Google Sheet, the data is used to update the bid of a Facebook Ad. Mixpanel tracks the impact of the ad update by tracking an event.
Facebook Ads Campaign Management + Mixpanel + Slack: When a new ad is created in Facebook Ads Campaign Management, user data is pulled from Mixpanel and a notification is sent to a Slack channel, informing the marketing team.
Mixpanel and Facebook Ads Campaign Management integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360ยฐ view of your users, all visually configured and easily maintained.
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About Facebook Ads Campaign Management
Automate Facebook Ads in Latenode. Track performance, adjust budgets, and update campaigns based on real-time data from your CRM or analytics. Stop manual updates: trigger ad changes from Latenode workflows. Connect ad data to other apps, like Google Sheets, for unified reporting. Scale ad management without complex code.
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FAQ Mixpanel and Facebook Ads Campaign Management
How can I connect my Mixpanel account to Facebook Ads Campaign Management using Latenode?
To connect your Mixpanel account to Facebook Ads Campaign Management on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Facebook Ads Campaign Management accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I pause underperforming Facebook ads based on Mixpanel events?
Yes, you can! Latenode lets you automate pausing ads directly from Mixpanel data. This saves ad spend and improves campaign ROI, scaling winning strategies automatically.
What types of tasks can I perform by integrating Mixpanel with Facebook Ads Campaign Management?
Integrating Mixpanel with Facebook Ads Campaign Management allows you to perform various tasks, including:
- Create custom audiences in Facebook based on Mixpanel event data.
- Automatically update Facebook ad bids based on Mixpanel conversion rates.
- Send personalized Facebook ads to users based on their Mixpanel behavior.
- Trigger Facebook ad campaigns based on user segments in Mixpanel.
- Report on Facebook ad performance within Mixpanel dashboards.
Can I use custom JavaScript code with my Mixpanel + Facebook Ads flows?
Yes, you can enhance your Mixpanel and Facebook Ads workflows with custom JavaScript in Latenode, creating highly customized and optimized flows.
Are there any limitations to the Mixpanel and Facebook Ads Campaign Management integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data syncing depends on API rate limits for both platforms.
- Complex data transformations may require JavaScript knowledge.
- Historical data migration from Mixpanel to Facebook Ads may require manual setup.