How to connect Mixpanel and Facebook Conversions
Create a New Scenario to Connect Mixpanel and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Facebook Conversions will be your first step. To do this, click "Choose an app," find Mixpanel or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Mixpanel node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Mixpanel and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mixpanel, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Mixpanel and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Facebook Conversions
Shopify + Mixpanel + Facebook Conversions: When a new order is placed in Shopify, track the event in Mixpanel. Then, send this purchase event to Facebook Conversions to optimize ad spend based on Shopify purchase conversions.
Facebook Conversions + Mixpanel + Google Ads: When a conversion event is sent to Facebook Conversions, track profile in Mixpanel, and send offline conversion to Google Ads to refine targeting.
Mixpanel and Facebook Conversions integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Mixpanel and Facebook Conversions
How can I connect my Mixpanel account to Facebook Conversions using Latenode?
To connect your Mixpanel account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I retarget users based on Mixpanel events?
Yes, you can! Latenode lets you automate sending Mixpanel event data to Facebook Conversions for precise retargeting campaigns. Benefit from advanced segmentation and improved ad performance.
What types of tasks can I perform by integrating Mixpanel with Facebook Conversions?
Integrating Mixpanel with Facebook Conversions allows you to perform various tasks, including:
- Automatically sending new user sign-ups from Mixpanel to Facebook Conversions.
- Triggering custom Facebook Conversion events based on Mixpanel user behavior.
- Updating Facebook Custom Audiences with data from Mixpanel user segments.
- Measuring the ROI of Facebook ads using Mixpanel attribution data.
- Creating personalized ad campaigns based on Mixpanel event properties.
How can I transform data between Mixpanel and Facebook Conversions?
Latenode offers built-in data transformation tools, JavaScript blocks, and AI to remap fields between Mixpanel and Facebook Conversions, ensuring data compatibility.
Are there any limitations to the Mixpanel and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Mixpanel cannot be retroactively sent to Facebook Conversions.
- Complex data transformations might require custom JavaScript code.
- Facebook Conversions API limits may affect the volume of data synced.