How to connect Mixpanel and Facebook Lead Ads
Create a New Scenario to Connect Mixpanel and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Mixpanel or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Mixpanel node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.


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Facebook Lead Ads

Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Mixpanel and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Mixpanel, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Mixpanel and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Facebook Lead Ads
Facebook Lead Ads + Mixpanel + Slack: When a new lead is submitted through Facebook Lead Ads, the lead's information is used to create or update a profile in Mixpanel. Then, a notification is sent to a designated Slack channel to alert the marketing team about the new conversion.
Facebook Lead Ads + Mixpanel + Google Sheets: When a new lead is created in Facebook Lead Ads, the lead data is sent to Mixpanel to track an event. The lead data is then added as a new row in a Google Sheet for record-keeping and further analysis.
Mixpanel and Facebook Lead Ads integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Mixpanel and Facebook Lead Ads
How can I connect my Mixpanel account to Facebook Lead Ads using Latenode?
To connect your Mixpanel account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I qualify leads from Facebook using Mixpanel data?
Yes! Latenode's flexible data mapping and JavaScript blocks let you filter Facebook Lead Ads leads based on Mixpanel events, ensuring only qualified leads are routed to your sales team.
What types of tasks can I perform by integrating Mixpanel with Facebook Lead Ads?
Integrating Mixpanel with Facebook Lead Ads allows you to perform various tasks, including:
- Send new Facebook leads to Mixpanel as identified users.
- Trigger personalized ads based on user behavior tracked in Mixpanel.
- Update user properties in Mixpanel when a new lead is captured.
- Create custom audiences in Facebook based on Mixpanel cohorts.
- Analyze lead ad performance in Mixpanel using conversion events.
How scalable are Mixpanel workflows with Facebook Lead Ads?
Latenode's architecture is designed for scale. Handle high volumes of leads and events without impacting performance. Leverage built-in queueing for reliability.
Are there any limitations to the Mixpanel and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Facebook Lead Ads prior to integration isn't automatically synced.
- Complex data transformations may require JavaScript coding.
- Facebook Lead Ads rate limits may affect high-volume workflows.