How to connect Mixpanel and Ghost
Create a New Scenario to Connect Mixpanel and Ghost
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Ghost will be your first step. To do this, click "Choose an app," find Mixpanel or Ghost, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ghost Node
Next, click the plus (+) icon on the Mixpanel node, select Ghost from the list of available apps, and choose the action you need from the list of nodes within Ghost.


Mixpanel
โ

Ghost


Authenticate Ghost
Now, click the Ghost node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ghost settings. Authentication allows you to use Ghost through Latenode.
Configure the Mixpanel and Ghost Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Ghost Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
โ
AI Anthropic Claude 3
โ

Ghost
Trigger on Webhook
โ

Mixpanel
โ
โ
Iterator
โ
Webhook response


Save and Activate the Scenario
After configuring Mixpanel, Ghost, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Mixpanel and Ghost integration works as expected. Depending on your setup, data should flow between Mixpanel and Ghost (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Ghost
Mixpanel + Slack + Ghost: When a user performs a key event tracked in Mixpanel, a Slack message is sent to a designated channel suggesting relevant content from your Ghost blog. This allows for timely and personalized content suggestions based on user behavior.
Ghost + Mixpanel + Discord bot: When a new post is published on Ghost, a notification is sent to a specified Discord channel via a Discord bot. The bot also tracks the event in Mixpanel to monitor reader engagement with the new content.
Mixpanel and Ghost integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360ยฐ view of your users, all visually configured and easily maintained.
Similar apps
Related categories

About Ghost
Integrate Ghost with Latenode to automate content workflows. Automatically publish new posts, manage member data, or trigger email campaigns. Use Latenode's visual editor and flexible nodes to build custom workflows around Ghost, bypassing manual tasks and scaling content operations without code. Connect Ghost to other apps to streamline your publishing process.
Related categories
See how Latenode works
FAQ Mixpanel and Ghost
How can I connect my Mixpanel account to Ghost using Latenode?
To connect your Mixpanel account to Ghost on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Ghost accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Ghost subscribers in Mixpanel?
Yes! With Latenode, automatically send new Ghost subscriber data to Mixpanel for detailed analytics. Leverage Latenode's no-code blocks and flexible JavaScript steps for custom data transformation.
What types of tasks can I perform by integrating Mixpanel with Ghost?
Integrating Mixpanel with Ghost allows you to perform various tasks, including:
- Track Ghost membership sign-ups as events in Mixpanel.
- Send personalized Ghost content based on Mixpanel user segments.
- Update Mixpanel user profiles with Ghost subscription data.
- Trigger email sequences in Ghost based on Mixpanel behavior.
- Analyze the impact of Ghost blog posts on user engagement in Mixpanel.
How do I ensure data accuracy when syncing Mixpanel and Ghost data?
Latenode offers robust error handling and data validation tools. Use JavaScript blocks to cleanse and transform data, ensuring accuracy between Mixpanel and Ghost.
Are there any limitations to the Mixpanel and Ghost integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration may require custom scripting.
- Complex data transformations might necessitate JavaScript knowledge.
- Rate limits of Mixpanel and Ghost APIs still apply.