How to connect Mixpanel and Google Business Profile
Create a New Scenario to Connect Mixpanel and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Google Business Profile will be your first step. To do this, click "Choose an app," find Mixpanel or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.


Mixpanel

Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Mixpanel node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Mixpanel and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Mixpanel, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Google Business Profile integration works as expected. Depending on your setup, data should flow between Mixpanel and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Mixpanel and Google Business Profile
Mixpanel + Google Business Profile + Slack: When a Mixpanel event is tracked indicating a drop in key user metrics, retrieve new Google Business Profile reviews and post a message to a dedicated Slack channel to investigate the potential impact on local search and customer feedback.
Google Business Profile + Google Sheets + Mixpanel: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet. Then, if the review contains negative sentiment, an event is tracked in Mixpanel to analyze negative customer sentiment trends.
Mixpanel and Google Business Profile integration alternatives

About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Mixpanel and Google Business Profile
How can I connect my Mixpanel account to Google Business Profile using Latenode?
To connect your Mixpanel account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Mixpanel and click on "Connect".
- Authenticate your Mixpanel and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger review requests based on Mixpanel events?
Yes, you can! Latenode's visual editor makes it easy. Automatically request Google Business Profile reviews when users hit key Mixpanel milestones, improving your online reputation.
What types of tasks can I perform by integrating Mixpanel with Google Business Profile?
Integrating Mixpanel with Google Business Profile allows you to perform various tasks, including:
- Post new product announcements on Google Business Profile based on Mixpanel events.
- Update Google Business Profile hours based on Mixpanel user activity trends.
- Send review requests to users who achieve specific goals tracked in Mixpanel.
- Personalize Google Business Profile responses using Mixpanel user data.
- Monitor Google Business Profile review sentiment and alert teams via Mixpanel.
Can I use JavaScript to transform Mixpanel data before updating my GBP profile?
Yes! Latenode allows you to use JavaScript code blocks to manipulate data from Mixpanel before it updates Google Business Profile, enabling advanced customizations.
Are there any limitations to the Mixpanel and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Mixpanel and Google Business Profile APIs may affect workflow speed.
- Historical data from Mixpanel may require custom scripting for processing in bulk.
- Advanced Google Business Profile features might need direct API calls via HTTP request nodes.