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Combine Mixpanel data with Google Business Profile to personalize customer interactions based on behavior. Latenode's visual editor simplifies complex logic while advanced scripting capabilities enable precise segmentation and automated posting of relevant content, all at a fraction of the cost.
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Create a New Scenario to Connect Mixpanel and Google Business Profile
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Google Business Profile will be your first step. To do this, click "Choose an app," find Mixpanel or Google Business Profile, and select the appropriate trigger to start the scenario.
Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.
Mixpanel
Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Mixpanel node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.
Mixpanel
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Google Business Profile
Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Mixpanel and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mixpanel, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Google Business Profile integration works as expected. Depending on your setup, data should flow between Mixpanel and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Mixpanel + Google Business Profile + Slack: When a Mixpanel event is tracked indicating a drop in key user metrics, retrieve new Google Business Profile reviews and post a message to a dedicated Slack channel to investigate the potential impact on local search and customer feedback.
Google Business Profile + Google Sheets + Mixpanel: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet. Then, if the review contains negative sentiment, an event is tracked in Mixpanel to analyze negative customer sentiment trends.
About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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How can I connect my Mixpanel account to Google Business Profile using Latenode?
To connect your Mixpanel account to Google Business Profile on Latenode, follow these steps:
Can I trigger review requests based on Mixpanel events?
Yes, you can! Latenode's visual editor makes it easy. Automatically request Google Business Profile reviews when users hit key Mixpanel milestones, improving your online reputation.
What types of tasks can I perform by integrating Mixpanel with Google Business Profile?
Integrating Mixpanel with Google Business Profile allows you to perform various tasks, including:
Can I use JavaScript to transform Mixpanel data before updating my GBP profile?
Yes! Latenode allows you to use JavaScript code blocks to manipulate data from Mixpanel before it updates Google Business Profile, enabling advanced customizations.
Are there any limitations to the Mixpanel and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: