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Automatically trigger personalized email campaigns in Omnisend based on user behavior tracked in Mixpanel. Latenode’s visual editor and affordable execution pricing make sophisticated customer journeys easier to build, test, and scale without code.
Connect Mixpanel and Omnisend in minutes with Latenode.
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Create a New Scenario to Connect Mixpanel and Omnisend
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Omnisend will be your first step. To do this, click "Choose an app," find Mixpanel or Omnisend, and select the appropriate trigger to start the scenario.
Add the Mixpanel Node
Select the Mixpanel node from the app selection panel on the right.
Mixpanel
Configure the Mixpanel
Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Omnisend Node
Next, click the plus (+) icon on the Mixpanel node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.
Mixpanel
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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Mixpanel and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Mixpanel and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Mixpanel
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Mixpanel, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Omnisend integration works as expected. Depending on your setup, data should flow between Mixpanel and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Mixpanel + Omnisend + Slack: When a user performs a key event tracked in Mixpanel, their profile is updated in Omnisend. Then, a notification is sent to a designated Slack channel to inform the marketing team.
Omnisend + Mixpanel + Shopify: When a new customer subscribes via Omnisend, their information is sent to Mixpanel to track their behavior. The customer's data is then synced back to Shopify to update their customer profile.
About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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How can I connect my Mixpanel account to Omnisend using Latenode?
To connect your Mixpanel account to Omnisend on Latenode, follow these steps:
Can I trigger Omnisend emails based on Mixpanel events?
Yes, you can! With Latenode, trigger personalized Omnisend emails based on Mixpanel events for behavior-driven marketing, enhancing user engagement and conversions.
What types of tasks can I perform by integrating Mixpanel with Omnisend?
Integrating Mixpanel with Omnisend allows you to perform various tasks, including:
Can I use JavaScript to transform data between Mixpanel and Omnisend?
Yes! Latenode’s JavaScript blocks allow you to transform data, ensuring seamless compatibility between Mixpanel’s event properties and Omnisend fields.
Are there any limitations to the Mixpanel and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: