Mixpanel and Omnisend Integration

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Automatically trigger personalized email campaigns in Omnisend based on user behavior tracked in Mixpanel. Latenode’s visual editor and affordable execution pricing make sophisticated customer journeys easier to build, test, and scale without code.

Swap Apps

Mixpanel

Omnisend

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mixpanel and Omnisend

Create a New Scenario to Connect Mixpanel and Omnisend

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mixpanel, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mixpanel or Omnisend will be your first step. To do this, click "Choose an app," find Mixpanel or Omnisend, and select the appropriate trigger to start the scenario.

Add the Mixpanel Node

Select the Mixpanel node from the app selection panel on the right.

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Mixpanel

Configure the Mixpanel

Click on the Mixpanel node to configure it. You can modify the Mixpanel URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Mixpanel

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Run node once

Add the Omnisend Node

Next, click the plus (+) icon on the Mixpanel node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Omnisend

Authenticate Omnisend

Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.

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Configure the Mixpanel and Omnisend Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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The action ID

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Run node once

Set Up the Mixpanel and Omnisend Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Mixpanel, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mixpanel and Omnisend integration works as expected. Depending on your setup, data should flow between Mixpanel and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mixpanel and Omnisend

Mixpanel + Omnisend + Slack: When a user performs a key event tracked in Mixpanel, their profile is updated in Omnisend. Then, a notification is sent to a designated Slack channel to inform the marketing team.

Omnisend + Mixpanel + Shopify: When a new customer subscribes via Omnisend, their information is sent to Mixpanel to track their behavior. The customer's data is then synced back to Shopify to update their customer profile.

Mixpanel and Omnisend integration alternatives

About Mixpanel

Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

See how Latenode works

FAQ Mixpanel and Omnisend

How can I connect my Mixpanel account to Omnisend using Latenode?

To connect your Mixpanel account to Omnisend on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mixpanel and click on "Connect".
  • Authenticate your Mixpanel and Omnisend accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger Omnisend emails based on Mixpanel events?

Yes, you can! With Latenode, trigger personalized Omnisend emails based on Mixpanel events for behavior-driven marketing, enhancing user engagement and conversions.

What types of tasks can I perform by integrating Mixpanel with Omnisend?

Integrating Mixpanel with Omnisend allows you to perform various tasks, including:

  • Segment users in Omnisend based on Mixpanel event data.
  • Send targeted email campaigns after specific actions in Mixpanel.
  • Update user properties in Omnisend from Mixpanel events.
  • Personalize email content using Mixpanel user insights.
  • Track email campaign performance in Mixpanel using custom events.

Can I use JavaScript to transform data between Mixpanel and Omnisend?

Yes! Latenode’s JavaScript blocks allow you to transform data, ensuring seamless compatibility between Mixpanel’s event properties and Omnisend fields.

Are there any limitations to the Mixpanel and Omnisend integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Historical data migration might require custom scripting.
  • Complex data transformations may need JavaScript knowledge.
  • Rate limits of Mixpanel and Omnisend APIs still apply.

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