How to connect Motion and Facebook Conversions
Create a New Scenario to Connect Motion and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Motion, triggered by another scenario, or executed manually (for testing purposes). In most cases, Motion or Facebook Conversions will be your first step. To do this, click "Choose an app," find Motion or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Motion Node
Select the Motion node from the app selection panel on the right.

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Add the Facebook Conversions Node
Next, click the plus (+) icon on the Motion node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Motion and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Motion and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Motion, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Motion and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Motion and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Motion and Facebook Conversions
Motion + Google Sheets + Facebook Conversions: When a task is updated in Motion, its details are added to a Google Sheet. Based on the data in the Google Sheet, a conversion event is sent to Facebook Conversions for tracking marketing video performance.
Facebook Conversions + Motion + Slack: When a conversion event is received in Facebook Conversions, the automation searches for associated tasks in Motion and then sends a notification to a Slack channel, providing updates on ad campaign performance linked to Motion videos.
Motion and Facebook Conversions integration alternatives
About Motion
Use Motion in Latenode to auto-schedule tasks and projects based on real-time data. Trigger Motion updates from other apps, or update other tools when Motion tasks change. Connect it to your CRM or calendar, and automate team workflows. The low-code editor simplifies customization, ensuring tasks are prioritized and deadlines are met across all platforms.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Motion and Facebook Conversions
How can I connect my Motion account to Facebook Conversions using Latenode?
To connect your Motion account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Motion and click on "Connect".
- Authenticate your Motion and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track Motion project completion as Facebook Conversion events?
Yes, you can! Latenode allows this with a no-code setup. Trigger conversion events for better ad optimization and ROI analysis, automating valuable insights for your marketing.
What types of tasks can I perform by integrating Motion with Facebook Conversions?
Integrating Motion with Facebook Conversions allows you to perform various tasks, including:
- Automatically creating Facebook lead ads when a new Motion task is created.
- Updating Facebook Custom Audiences based on Motion project completion status.
- Sending Facebook conversion events when a Motion task is marked as complete.
- Tracking ad spend effectiveness based on project outcomes in Motion.
- Creating reports that link Facebook ad performance to Motion project data.
Can I use JavaScript to enhance the Motion and Facebook Conversions integration?
Yes! Latenode allows you to use JavaScript code blocks to extend the integration’s functionality and customize data flows between Motion and Facebook Conversions.
Are there any limitations to the Motion and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time updates depend on Motion's API rate limits.
- Custom event tracking requires a basic understanding of Facebook Conversions API.
- Historical data synchronization beyond a certain timeframe may require manual adjustments.