How to connect Moxie and Facebook Conversions
Create a New Scenario to Connect Moxie and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Moxie, triggered by another scenario, or executed manually (for testing purposes). In most cases, Moxie or Facebook Conversions will be your first step. To do this, click "Choose an app," find Moxie or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Moxie Node
Select the Moxie node from the app selection panel on the right.

Moxie
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Moxie node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Moxie and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Moxie and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Facebook Conversions
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Moxie, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Moxie and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Moxie and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Moxie and Facebook Conversions
Moxie + Facebook Conversions + Google Sheets: When a new contact is created in Moxie, a conversion event is sent to Facebook Conversions. Simultaneously, a new row is added to a Google Sheet to log the contact's information for analysis.
Facebook Conversions + Moxie + Slack: When a Facebook conversion event is triggered, a new client is created in Moxie. A notification about the new client is then sent to a designated Slack channel for the sales team.
Moxie and Facebook Conversions integration alternatives
About Moxie
Use Moxie in Latenode to automate data entry and validation workflows. Pull data from multiple sources, use Moxie to clean and standardize it, then push the refined data to your databases or apps. Benefit from Latenode's visual editor and scalable architecture to handle large datasets efficiently without code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Moxie and Facebook Conversions
How can I connect my Moxie account to Facebook Conversions using Latenode?
To connect your Moxie account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Moxie and click on "Connect".
- Authenticate your Moxie and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track new Moxie chats as Facebook Conversion events?
Yes, you can! With Latenode, automatically log Moxie chat starts as conversion events. Gain insight into chat-driven conversions and optimize campaigns with real-time data, combining no-code ease with JS power.
What types of tasks can I perform by integrating Moxie with Facebook Conversions?
Integrating Moxie with Facebook Conversions allows you to perform various tasks, including:
- Log new Moxie chat initiations as Facebook Conversion events for ad attribution.
- Send custom conversion events based on chat outcomes in Moxie.
- Update Facebook Conversion values based on Moxie support ticket resolutions.
- Trigger Facebook retargeting campaigns based on Moxie chat topics.
- Automatically pause ads for users with outstanding support requests in Moxie.
What Moxie data can I access within Latenode workflows?
You can access chat transcripts, agent assignments, customer details, and support ticket statuses. Use this data to create powerful, data-driven automations.
Are there any limitations to the Moxie and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical Moxie data prior to integration setup won't automatically sync.
- Complex custom event structures may require JavaScript coding within Latenode.
- Facebook Conversion API rate limits apply, potentially impacting high-volume workflows.