How to connect Netlify and Facebook Conversions
Create a New Scenario to Connect Netlify and Facebook Conversions
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Netlify, triggered by another scenario, or executed manually (for testing purposes). In most cases, Netlify or Facebook Conversions will be your first step. To do this, click "Choose an app," find Netlify or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Netlify Node
Select the Netlify node from the app selection panel on the right.

Netlify
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Netlify node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Netlify and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Netlify and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Netlify, Facebook Conversions, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the Netlify and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Netlify and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Netlify and Facebook Conversions
Netlify + Facebook Conversions + Shopify: When a new Netlify site deployment succeeds, retrieve site details and send a Facebook Conversion event to track the success of the new launch. If applicable, find the related product in Shopify and update its details with the new launch information.
Facebook Conversions + Netlify + Google Sheets: Log Facebook ad conversions and website data from Netlify deployments into a Google Sheet to analyze landing page effectiveness. This automation is triggered when a new row is added to a Google Sheet. It then retrieves the relevant site information from Netlify using the provided URL and sends a conversion event to Facebook.
Netlify and Facebook Conversions integration alternatives
About Netlify
Use Netlify with Latenode to automate website deployments based on triggers from other apps. Update content, manage builds, and monitor site status directly within Latenode workflows. Simplify web development pipelines and connect them to your broader business processes using visual, scalable automation.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data β all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Netlify and Facebook Conversions
How can I connect my Netlify account to Facebook Conversions using Latenode?
To connect your Netlify account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Netlify and click on "Connect".
- Authenticate your Netlify and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track form submissions on Netlify as Facebook Conversions events?
Yes, you can! Latenode lets you automate this, sending form data from Netlify directly to Facebook Conversions for enhanced campaign tracking and optimization. Boost ad ROI with real-time data!
What types of tasks can I perform by integrating Netlify with Facebook Conversions?
Integrating Netlify with Facebook Conversions allows you to perform various tasks, including:
- Automatically logging new user sign-ups as conversion events.
- Tracking successful form submissions for lead generation campaigns.
- Sending event data upon specific actions on your Netlify site.
- Updating custom audiences in Facebook based on website activity.
- Creating detailed reports on website conversion performance.
Can I use JavaScript code to transform data between the apps?
Yes! Latenode allows you to use JavaScript code blocks to customize data transformations between Netlify and Facebook Conversions, handling complex logic.
Are there any limitations to the Netlify and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on API availability.
- Complex data transformations may require advanced JavaScript knowledge.
- Rate limits on Netlify or Facebook Conversions APIs may affect performance.