How to connect Netlify and Google Business Profile
Create a New Scenario to Connect Netlify and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Netlify, triggered by another scenario, or executed manually (for testing purposes). In most cases, Netlify or Google Business Profile will be your first step. To do this, click "Choose an app," find Netlify or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Netlify Node
Select the Netlify node from the app selection panel on the right.

Netlify
Add the Google Business Profile Node
Next, click the plus (+) icon on the Netlify node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Netlify and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Netlify and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Webhook response

Save and Activate the Scenario
After configuring Netlify, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Netlify and Google Business Profile integration works as expected. Depending on your setup, data should flow between Netlify and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Netlify and Google Business Profile
Netlify + Google Business Profile + Slack: When a new Netlify deployment succeeds, create a Google Business Profile post to announce the update. Then, send a message to a designated Slack channel to notify the team about the deployment.
Netlify + Google Business Profile + Google Sheets: After each successful Netlify deployment, track website clicks data from Google Business Profile's post into a Google Sheets spreadsheet to monitor engagement and analyze performance.
Netlify and Google Business Profile integration alternatives
About Netlify
Use Netlify with Latenode to automate website deployments based on triggers from other apps. Update content, manage builds, and monitor site status directly within Latenode workflows. Simplify web development pipelines and connect them to your broader business processes using visual, scalable automation.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Netlify and Google Business Profile
How can I connect my Netlify account to Google Business Profile using Latenode?
To connect your Netlify account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Netlify and click on "Connect".
- Authenticate your Netlify and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I post Netlify deployment updates to Google Business Profile?
Yes, you can! Latenode's visual editor and JavaScript support makes it easy. Keep customers informed about website updates, driving engagement and traffic.
What types of tasks can I perform by integrating Netlify with Google Business Profile?
Integrating Netlify with Google Business Profile allows you to perform various tasks, including:
- Automatically announce new website features on your Google Business Profile.
- Schedule posts on Google Business Profile based on Netlify deploy times.
- Share blog posts from Netlify builds directly to Google Business Profile.
- Monitor website uptime and post updates to Google Business Profile if needed.
- Track website changes and update business information accordingly.
What Netlify events can trigger automations in Latenode?
Netlify deploy success, deploy failure, and form submissions can all trigger automated workflows inside Latenode, connecting to Google Business Profile and more.
Are there any limitations to the Netlify and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile API may affect high-volume workflows.
- Initial setup requires valid credentials and permissions for both services.
- Complex data transformations may necessitate JavaScript coding.