How to connect Netlify and Omnisend
Create a New Scenario to Connect Netlify and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Netlify, triggered by another scenario, or executed manually (for testing purposes). In most cases, Netlify or Omnisend will be your first step. To do this, click "Choose an app," find Netlify or Omnisend, and select the appropriate trigger to start the scenario.

Add the Netlify Node
Select the Netlify node from the app selection panel on the right.

Netlify
Add the Omnisend Node
Next, click the plus (+) icon on the Netlify node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Netlify and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Netlify and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Netlify
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Netlify, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Netlify and Omnisend integration works as expected. Depending on your setup, data should flow between Netlify and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Netlify and Omnisend
Netlify + Omnisend + Google Sheets: Whenever a new form is submitted on a Netlify site, a new contact is created or updated in Omnisend, and the form submission data is logged into a Google Sheet.
Omnisend + Netlify + Slack: When a new contact is created in Omnisend (simulating a subscription), check for deploys on Netlify, then send a message to a Slack channel notifying the team of the new subscriber.
Netlify and Omnisend integration alternatives
About Netlify
Use Netlify with Latenode to automate website deployments based on triggers from other apps. Update content, manage builds, and monitor site status directly within Latenode workflows. Simplify web development pipelines and connect them to your broader business processes using visual, scalable automation.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Netlify and Omnisend
How can I connect my Netlify account to Omnisend using Latenode?
To connect your Netlify account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Netlify and click on "Connect".
- Authenticate your Netlify and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger email sequences for new Netlify form submissions?
Yes! Latenode enables this via visual workflows. Trigger Omnisend emails when Netlify receives a form, enhancing engagement automatically. Scale efficiently with flexible, code-optional blocks.
What types of tasks can I perform by integrating Netlify with Omnisend?
Integrating Netlify with Omnisend allows you to perform various tasks, including:
- Add new Netlify form submitters to an Omnisend contact list.
- Send personalized welcome emails upon form submission.
- Update contact properties in Omnisend based on Netlify data.
- Trigger targeted email campaigns after specific Netlify events.
- Log form submissions and email sends to a database or spreadsheet.
What Netlify event triggers are available within Latenode workflows?
Latenode supports common Netlify triggers like form submissions, deploy events, and function executions, all fully customizable with JavaScript blocks.
Are there any limitations to the Netlify and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Rate limits of both Netlify and Omnisend APIs apply.
- Initial setup requires valid API keys and account permissions.