How to connect NoCRM and Google Ads
Create a New Scenario to Connect NoCRM and Google Ads
In the workspace, click the βCreate New Scenarioβ button.

Add the First Step
Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a NoCRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, NoCRM or Google Ads will be your first step. To do this, click "Choose an app," find NoCRM or Google Ads, and select the appropriate trigger to start the scenario.

Add the NoCRM Node
Select the NoCRM node from the app selection panel on the right.

NoCRM
Add the Google Ads Node
Next, click the plus (+) icon on the NoCRM node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the NoCRM and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the NoCRM and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donβt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring NoCRM, Google Ads, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking βRun onceβ and triggering an event to check if the NoCRM and Google Ads integration works as expected. Depending on your setup, data should flow between NoCRM and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect NoCRM and Google Ads
Google Ads + NoCRM + Slack: When a new lead is generated from a Google Ads campaign, a lead is created in NoCRM. Then, a notification is sent to the sales team in Slack to alert them of the new lead.
NoCRM + Google Ads + Google Sheets: When a new lead is created in NoCRM, relevant Google Ads campaign information is retrieved and added to a Google Sheet for tracking campaign performance.
NoCRM and Google Ads integration alternatives
About NoCRM
Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ NoCRM and Google Ads
How can I connect my NoCRM account to Google Ads using Latenode?
To connect your NoCRM account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select NoCRM and click on "Connect".
- Authenticate your NoCRM and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create NoCRM leads from Google Ads?
Yes, you can! Latenode's flexible visual editor allows you to automatically create leads in NoCRM from new Google Ads conversions, streamlining your sales process.
What types of tasks can I perform by integrating NoCRM with Google Ads?
Integrating NoCRM with Google Ads allows you to perform various tasks, including:
- Create NoCRM leads from new Google Ads campaign conversions.
- Update NoCRM leads with Google Ads campaign performance data.
- Trigger Google Ads campaign adjustments based on NoCRM sales stages.
- Send custom reports on ad spend vs. won opportunities via email.
- Pause low-performing Google Ads keywords based on NoCRM deal outcomes.
What NoCRM triggers are available within Latenode workflows?
Latenode offers triggers like "New Lead" or "Status Changed", enabling real-time automations based on NoCRM updates for efficient workflow orchestration.
Are there any limitations to the NoCRM and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data migration requires manual configuration.
- Complex Google Ads campaign structures might need advanced JavaScript for handling.
- API rate limits from NoCRM or Google Ads can impact high-volume workflows.