How to connect NoCRM and Google Business Profile
Create a New Scenario to Connect NoCRM and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a NoCRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, NoCRM or Google Business Profile will be your first step. To do this, click "Choose an app," find NoCRM or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the NoCRM Node
Select the NoCRM node from the app selection panel on the right.

NoCRM
Add the Google Business Profile Node
Next, click the plus (+) icon on the NoCRM node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the NoCRM and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the NoCRM and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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NoCRM
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring NoCRM, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the NoCRM and Google Business Profile integration works as expected. Depending on your setup, data should flow between NoCRM and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect NoCRM and Google Business Profile
NoCRM + Slack + Google Business Profile: When a new lead is created in NoCRM, a Slack message is sent to the sales team to follow up. Based on the outcome of the lead, a post is created on Google Business Profile to share relevant updates or offers.
Google Business Profile + Google Sheets + NoCRM: When a new negative review is posted on Google Business Profile, the review details are added to a Google Sheet for tracking. Subsequently, a new lead is created in NoCRM to address the negative feedback.
NoCRM and Google Business Profile integration alternatives
About NoCRM
Use NoCRM with Latenode to automate your sales pipeline. Automatically create new leads, update existing records, or trigger follow-up actions based on status changes. Latenode lets you connect NoCRM data to other apps, enrich it with AI, and build custom workflows for lead qualification, all without code and scalable to your needs.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ NoCRM and Google Business Profile
How can I connect my NoCRM account to Google Business Profile using Latenode?
To connect your NoCRM account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select NoCRM and click on "Connect".
- Authenticate your NoCRM and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Google Business Profile with new NoCRM leads?
Yes, you can! Latenode enables real-time updates using webhooks. Automatically update your Google Business Profile with info from new NoCRM leads, ensuring consistent, up-to-date business information.
What types of tasks can I perform by integrating NoCRM with Google Business Profile?
Integrating NoCRM with Google Business Profile allows you to perform various tasks, including:
- Automatically creating new Google Business Profile posts from won NoCRM deals.
- Triggering SMS updates to clients using Google Business Profile phone number from NoCRM.
- Analyzing lead conversion rates based on Google Business Profile click data.
- Updating Google Business Profile's working hours based on NoCRM event schedules.
- Syncing customer reviews from Google Business Profile to NoCRM for analysis.
How secure is connecting NoCRM to Google Business Profile on Latenode?
Latenode uses secure authentication protocols and encryption to protect your data during the NoCRM and Google Business Profile integration, ensuring your information remains safe and private.
Are there any limitations to the NoCRM and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile API may affect high-volume workflows.
- Custom fields in NoCRM might require JavaScript mapping for full compatibility.
- Changes to either NoCRM or Google Business Profile's API could temporarily disrupt workflows.