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Automatically send qualified Ocean.io leads to Facebook Conversions using Latenode’s visual editor for customized conversion tracking. Scale affordably by paying only for execution time and enhance the integration with custom JavaScript.
Connect Ocean.io and Facebook Conversions in minutes with Latenode.
Create Ocean.io to Facebook Conversions workflow
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Ocean.io
Facebook Conversions
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Create a New Scenario to Connect Ocean.io and Facebook Conversions
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ocean.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ocean.io or Facebook Conversions will be your first step. To do this, click "Choose an app," find Ocean.io or Facebook Conversions, and select the appropriate trigger to start the scenario.
Add the Ocean.io Node
Select the Ocean.io node from the app selection panel on the right.
Ocean.io
Configure the Ocean.io
Click on the Ocean.io node to configure it. You can modify the Ocean.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Ocean.io node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.
Ocean.io
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Facebook Conversions
Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Ocean.io and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ocean.io and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Ocean.io
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Ocean.io, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ocean.io and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Ocean.io and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Ocean.io + Facebook Conversions + HubSpot: When a lead is captured in Ocean.io, send a conversion event to Facebook Conversions to track ad performance. Then, create or update the contact in HubSpot with the lead's information.
Facebook Conversions + Ocean.io + Google Sheets: When a Facebook conversion event occurs, enrich the lead data via Ocean.io, and then save the enriched lead details into a Google Sheet for reporting and analysis.
About Ocean.io
Use Ocean.io in Latenode to enrich lead data and target outreach. Identify ideal customer profiles automatically and pass qualified leads into your CRM or sales sequences. Latenode lets you add custom logic, filter leads, and trigger actions based on Ocean.io insights, creating scalable lead gen workflows without code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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How can I connect my Ocean.io account to Facebook Conversions using Latenode?
To connect your Ocean.io account to Facebook Conversions on Latenode, follow these steps:
Can I automatically create Facebook leads from qualified Ocean.io contacts?
Yes, you can! Latenode's visual editor makes it easy to trigger Facebook lead creation when Ocean.io identifies a qualified lead, ensuring timely engagement and improved conversion rates.
What types of tasks can I perform by integrating Ocean.io with Facebook Conversions?
Integrating Ocean.io with Facebook Conversions allows you to perform various tasks, including:
Can I use JavaScript code to transform Ocean.io data before sending it to Facebook Conversions?
Yes! Latenode lets you use JavaScript to manipulate and format Ocean.io data, ensuring it perfectly matches Facebook Conversions requirements before sending.
Are there any limitations to the Ocean.io and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: