How to connect Ocean.io and Facebook Conversions
Create a New Scenario to Connect Ocean.io and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Ocean.io, triggered by another scenario, or executed manually (for testing purposes). In most cases, Ocean.io or Facebook Conversions will be your first step. To do this, click "Choose an app," find Ocean.io or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Ocean.io Node
Select the Ocean.io node from the app selection panel on the right.

Ocean.io
Configure the Ocean.io
Click on the Ocean.io node to configure it. You can modify the Ocean.io URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Ocean.io node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Ocean.io and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Ocean.io and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Ocean.io, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Ocean.io and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Ocean.io and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Ocean.io and Facebook Conversions
Ocean.io + Facebook Conversions + HubSpot: When a lead is captured in Ocean.io, send a conversion event to Facebook Conversions to track ad performance. Then, create or update the contact in HubSpot with the lead's information.
Facebook Conversions + Ocean.io + Google Sheets: When a Facebook conversion event occurs, enrich the lead data via Ocean.io, and then save the enriched lead details into a Google Sheet for reporting and analysis.
Ocean.io and Facebook Conversions integration alternatives
About Ocean.io
Use Ocean.io in Latenode to enrich lead data and target outreach. Identify ideal customer profiles automatically and pass qualified leads into your CRM or sales sequences. Latenode lets you add custom logic, filter leads, and trigger actions based on Ocean.io insights, creating scalable lead gen workflows without code.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Ocean.io and Facebook Conversions
How can I connect my Ocean.io account to Facebook Conversions using Latenode?
To connect your Ocean.io account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Ocean.io and click on "Connect".
- Authenticate your Ocean.io and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Facebook leads from qualified Ocean.io contacts?
Yes, you can! Latenode's visual editor makes it easy to trigger Facebook lead creation when Ocean.io identifies a qualified lead, ensuring timely engagement and improved conversion rates.
What types of tasks can I perform by integrating Ocean.io with Facebook Conversions?
Integrating Ocean.io with Facebook Conversions allows you to perform various tasks, including:
- Automatically creating custom audiences in Facebook from Ocean.io contact lists.
- Tracking which Ocean.io leads convert into paying customers via Facebook.
- Sending lead data enriched by Ocean.io to Facebook for better ad targeting.
- Updating Facebook lead ad forms with information from Ocean.io profiles.
- Triggering personalized Facebook messages based on Ocean.io engagement scores.
Can I use JavaScript code to transform Ocean.io data before sending it to Facebook Conversions?
Yes! Latenode lets you use JavaScript to manipulate and format Ocean.io data, ensuring it perfectly matches Facebook Conversions requirements before sending.
Are there any limitations to the Ocean.io and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- The volume of data processed is subject to your Latenode plan's limits.
- Real-time data synchronization depends on the API rate limits of Ocean.io and Facebook Conversions.
- Custom field mappings may require some manual configuration to align data structures.