How to connect Odoo and Facebook
Create a New Scenario to Connect Odoo and Facebook
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or Facebook will be your first step. To do this, click "Choose an app," find Odoo or Facebook, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

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Add the Facebook Node
Next, click the plus (+) icon on the Odoo node, select Facebook from the list of available apps, and choose the action you need from the list of nodes within Facebook.

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Authenticate Facebook
Now, click the Facebook node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook settings. Authentication allows you to use Facebook through Latenode.
Configure the Odoo and Facebook Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and Facebook Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Odoo, Facebook, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and Facebook integration works as expected. Depending on your setup, data should flow between Odoo and Facebook (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and Facebook
Odoo + Slack: When a new CRM Lead is created in Odoo, send a notification to a designated Slack channel to celebrate the new potential sale.
Facebook + Odoo + Mailchimp: Capture leads from Facebook through Facebook Lead Ads. Automatically create contacts in Odoo and add them to a relevant email list in Mailchimp for marketing campaigns.
Odoo and Facebook integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About Facebook
Automate Facebook posting/engagement within Latenode workflows. Use it to monitor brand mentions, post content, or gather lead data automatically. Connect Facebook to other apps, like CRMs or data warehouses, to streamline social media management. Latenode's visual editor lets you design flexible scenarios without code, and its scaling architecture handles high volumes.
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See how Latenode works
FAQ Odoo and Facebook
How can I connect my Odoo account to Facebook using Latenode?
To connect your Odoo account to Facebook on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and Facebook accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Odoo leads from Facebook ads?
Yes, you can! Latenode allows seamless lead capture. Automatically sync new Facebook leads to Odoo, enriching data with AI for better lead qualification and faster sales cycles.
What types of tasks can I perform by integrating Odoo with Facebook?
Integrating Odoo with Facebook allows you to perform various tasks, including:
- Create Odoo leads from new Facebook ad submissions.
- Post Odoo product updates directly to your Facebook page.
- Trigger Facebook retargeting ads based on Odoo sales data.
- Sync Odoo customer data to Facebook Custom Audiences.
- Send personalized Facebook messages for Odoo order updates.
What Odoo data can Latenode access when integrating with Facebook?
Latenode can access Odoo data like customer details, sales orders, and product information to automate marketing and sales processes.
Are there any limitations to the Odoo and Facebook integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Facebook API may affect high-volume workflows.
- Custom Odoo fields may require JavaScript for data mapping.
- Changes to the Facebook API could require workflow adjustments.