How to connect Odoo and Facebook Conversions
Create a New Scenario to Connect Odoo and Facebook Conversions
In the workspace, click the โCreate New Scenarioโ button.

Add the First Step
Add the first node โ a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or Facebook Conversions will be your first step. To do this, click "Choose an app," find Odoo or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the Facebook Conversions Node
Next, click the plus (+) icon on the Odoo node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.

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Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Odoo and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that donโt require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Odoo, Facebook Conversions, and any additional nodes, donโt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking โRun onceโ and triggering an event to check if the Odoo and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Odoo and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and Facebook Conversions
Odoo + Google Sheets + Facebook Conversions: When a new CRM lead is created in Odoo, its details are added to a Google Sheet. This event then triggers an update to Facebook Conversions for ad optimization.
Facebook Conversions + Odoo + Slack: When an event is received from Facebook Conversions, a new CRM lead is created in Odoo. A notification with the lead details is then sent to a designated Slack channel.
Odoo and Facebook Conversions integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data โ all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Odoo and Facebook Conversions
How can I connect my Odoo account to Facebook Conversions using Latenode?
To connect your Odoo account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Facebook Conversions with new Odoo sales?
Yes, you can! Latenode enables automated updates to Facebook Conversions from Odoo sales data, enhancing ad campaign optimization with real-time conversion information. Use our visual editor to set it up.
What types of tasks can I perform by integrating Odoo with Facebook Conversions?
Integrating Odoo with Facebook Conversions allows you to perform various tasks, including:
- Track Odoo sales as conversions in Facebook for ad campaign optimization.
- Automatically create custom audiences in Facebook based on Odoo customer data.
- Send Odoo product updates to Facebook to keep your ads current.
- Trigger Facebook lead ads when new leads are created in Odoo.
- Synchronize Odoo customer purchase history with Facebook for targeted ads.
How secure is connecting Odoo to Facebook Conversions on Latenode?
Latenode employs robust security measures, including encryption and secure authentication protocols, ensuring the safe transfer of data between Odoo and Facebook Conversions.
Are there any limitations to the Odoo and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data synchronization may take time depending on the data volume.
- Complex Odoo customizations might require custom JavaScript code.
- Facebook Conversions API limits may impact real-time data updates.