How to connect Odoo and Google Ads
Create a New Scenario to Connect Odoo and Google Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or Google Ads will be your first step. To do this, click "Choose an app," find Odoo or Google Ads, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the Google Ads Node
Next, click the plus (+) icon on the Odoo node, select Google Ads from the list of available apps, and choose the action you need from the list of nodes within Google Ads.

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Google Ads
Authenticate Google Ads
Now, click the Google Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Ads settings. Authentication allows you to use Google Ads through Latenode.
Configure the Odoo and Google Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and Google Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Ads
Trigger on Webhook
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Odoo
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Odoo, Google Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and Google Ads integration works as expected. Depending on your setup, data should flow between Odoo and Google Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and Google Ads
Odoo + Google Ads + Slack: When a new product is added in Odoo (represented here by a new CRM Lead), a new Google Ads campaign is created. The marketing team is then notified in Slack via a public channel message.
Google Ads + Odoo + Google Sheets: This automation tracks Google Ads campaign performance. It creates or updates CRM leads in Odoo with contact information derived from Google Ads and logs the performance data in Google Sheets.
Odoo and Google Ads integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About Google Ads
Use Google Ads in Latenode to automate campaign management and reporting. Pull ad performance data, adjust bids based on real-time events, or trigger alerts for budget changes. Combine with other apps to build custom marketing workflows. Latenode's flexibility avoids rigid, pre-built integrations and costly per-step pricing.
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See how Latenode works
FAQ Odoo and Google Ads
How can I connect my Odoo account to Google Ads using Latenode?
To connect your Odoo account to Google Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and Google Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Google Ads based on Odoo sales data?
Yes, you can! Latenode's flexible data mapping allows real-time updates, optimizing ad spend based on product performance directly from Odoo.
What types of tasks can I perform by integrating Odoo with Google Ads?
Integrating Odoo with Google Ads allows you to perform various tasks, including:
- Automatically creating Google Ads campaigns for new Odoo products.
- Pausing Google Ads for out-of-stock products tracked in Odoo.
- Updating Google Ads bids based on Odoo sales performance metrics.
- Syncing lead data from Google Ads to create new Odoo contacts.
- Generating custom reports combining Odoo and Google Ads data.
How does Latenode handle data transformation between Odoo and Google Ads?
Latenode offers a visual data mapper and JavaScript blocks, enabling seamless data transformation to match each app's requirements perfectly.
Are there any limitations to the Odoo and Google Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Real-time data syncing depends on the API limits of both apps.
- Historical data migration requires manual configuration.