How to connect Odoo and Google Business Profile
Create a New Scenario to Connect Odoo and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or Google Business Profile will be your first step. To do this, click "Choose an app," find Odoo or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the Google Business Profile Node
Next, click the plus (+) icon on the Odoo node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

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Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Odoo and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Odoo
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Odoo, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and Google Business Profile integration works as expected. Depending on your setup, data should flow between Odoo and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and Google Business Profile
Odoo + Google Business Profile + Slack: When a new CRM lead is created in Odoo, a post is created on Google Business Profile to promote the potential new product. A Slack message is sent to notify the marketing team about the new promotion.
Google Business Profile + Odoo + Google Sheets: When a new review is posted on Google Business Profile, the review details are added to a Google Sheet. The corresponding product information in Odoo is updated with the sentiment analysis of the review.
Odoo and Google Business Profile integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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See how Latenode works
FAQ Odoo and Google Business Profile
How can I connect my Odoo account to Google Business Profile using Latenode?
To connect your Odoo account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update Google Business Profile based on Odoo product changes?
Yes, automatically! Latenode monitors Odoo, instantly pushing updates to Google Business Profile. Keep your listings current and drive sales with no manual data entry required.
What types of tasks can I perform by integrating Odoo with Google Business Profile?
Integrating Odoo with Google Business Profile allows you to perform various tasks, including:
- Automatically updating product descriptions on Google based on Odoo changes.
- Creating Google posts for new Odoo products to boost online visibility.
- Syncing business hours from Odoo to Google Business Profile.
- Tracking Google Business Profile reviews and sending alerts to Odoo sales teams.
- Managing product availability on Google based on Odoo inventory levels.
How can Latenode improve Odoo and Google Business Profile automation?
Latenode allows complex workflows with no-code tools, JavaScript, and AI. Scale efficiently, handle larger data volumes, and customize automation.
Are there any limitations to the Odoo and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile API rate limits may affect high-volume update frequency.
- Custom Odoo fields might require custom mapping via JavaScript for full data sync.
- Image synchronization from Odoo to Google Business Profile is subject to Google's image policies.