How to connect Odoo and Instagram for Business
Create a New Scenario to Connect Odoo and Instagram for Business
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or Instagram for Business will be your first step. To do this, click "Choose an app," find Odoo or Instagram for Business, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the Instagram for Business Node
Next, click the plus (+) icon on the Odoo node, select Instagram for Business from the list of available apps, and choose the action you need from the list of nodes within Instagram for Business.

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Authenticate Instagram for Business
Now, click the Instagram for Business node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Instagram for Business settings. Authentication allows you to use Instagram for Business through Latenode.
Configure the Odoo and Instagram for Business Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and Instagram for Business Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Instagram for Business
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Odoo, Instagram for Business, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and Instagram for Business integration works as expected. Depending on your setup, data should flow between Odoo and Instagram for Business (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and Instagram for Business
Odoo + Instagram for Business + Slack: When a new product is released in Odoo, automatically create a photo post on Instagram to announce it. Then, send a message to a dedicated Slack channel to notify the marketing team about the new post.
Instagram for Business + Google Sheets + Odoo: When new media is posted on Instagram, retrieve the media insights and store them in a Google Sheet. Then, update the sales forecasts in Odoo based on these insights.
Odoo and Instagram for Business integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About Instagram for Business
Automate Instagram for Business tasks within Latenode to streamline marketing and social media management. Automatically post content, track engagement, and gather competitor insights. Route data to spreadsheets or CRMs. Latenode’s visual editor and flexible logic let you build custom workflows that adapt to changing needs without code.
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FAQ Odoo and Instagram for Business
How can I connect my Odoo account to Instagram for Business using Latenode?
To connect your Odoo account to Instagram for Business on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and Instagram for Business accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Odoo product updates to Instagram?
Yes, you can! Latenode allows for automated posting using a visual interface combined with optional JavaScript for advanced customization. Keep your followers informed about new products.
What types of tasks can I perform by integrating Odoo with Instagram for Business?
Integrating Odoo with Instagram for Business allows you to perform various tasks, including:
- Automatically creating Odoo leads from Instagram ad campaign data.
- Syncing product information from Odoo to Instagram Shopping.
- Triggering Odoo order creation from Instagram direct message inquiries.
- Analyzing Instagram engagement data to optimize Odoo marketing campaigns.
- Sharing Odoo customer success stories on Instagram automatically.
HowdoIhandlecomplexdatatransformationsbetweenOdooandInstagramonLatenode?
Latenode supports JavaScript blocks and AI-powered transformations, offering the flexibility to handle complex data mapping between Odoo and Instagram for Business.
Are there any limitations to the Odoo and Instagram for Business integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Instagram for Business API rate limits may affect high-volume automation.
- Custom Odoo modules might require custom Latenode configuration.
- Real-time data synchronization depends on the polling interval settings.