How to connect Odoo and LeadMagic
Create a New Scenario to Connect Odoo and LeadMagic
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or LeadMagic will be your first step. To do this, click "Choose an app," find Odoo or LeadMagic, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the LeadMagic Node
Next, click the plus (+) icon on the Odoo node, select LeadMagic from the list of available apps, and choose the action you need from the list of nodes within LeadMagic.

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LeadMagic
Authenticate LeadMagic
Now, click the LeadMagic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LeadMagic settings. Authentication allows you to use LeadMagic through Latenode.
Configure the Odoo and LeadMagic Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and LeadMagic Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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LeadMagic
Trigger on Webhook
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Odoo
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Odoo, LeadMagic, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and LeadMagic integration works as expected. Depending on your setup, data should flow between Odoo and LeadMagic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and LeadMagic
LeadMagic + Odoo + Slack: When a new lead is identified in LeadMagic, a corresponding CRM lead is created in Odoo. Subsequently, a notification is sent to a designated Slack channel to alert the team about the new lead.
LeadMagic + Odoo + Mailchimp: When a new lead is found with LeadMagic, a new contact is created in Odoo, and that contact is automatically subscribed to a specified Mailchimp audience.
Odoo and LeadMagic integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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See how Latenode works
FAQ Odoo and LeadMagic
How can I connect my Odoo account to LeadMagic using Latenode?
To connect your Odoo account to LeadMagic on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and LeadMagic accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically qualify new LeadMagic leads in Odoo?
Yes, you can! Latenode lets you build powerful workflows to automatically update lead statuses in Odoo based on LeadMagic data. This saves time and ensures accurate lead scoring.
What types of tasks can I perform by integrating Odoo with LeadMagic?
Integrating Odoo with LeadMagic allows you to perform various tasks, including:
- Create new Odoo leads from LeadMagic form submissions.
- Update Odoo contact information based on LeadMagic data changes.
- Trigger Odoo sales orders upon LeadMagic lead qualification.
- Send personalized Odoo emails based on LeadMagic engagement.
- Synchronize LeadMagic campaign data with Odoo analytics.
Can I use custom Odoo fields with the LeadMagic integration?
Yes! Latenode supports custom field mapping between Odoo and LeadMagic, providing flexibility for unique data requirements.
Are there any limitations to the Odoo and LeadMagic integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript coding within Latenode.
- High-volume data synchronization can be subject to API rate limits of both platforms.
- Custom Odoo modules may need specific configuration for Latenode compatibility.