How to connect Odoo and Omnisend
Create a New Scenario to Connect Odoo and Omnisend
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Odoo, triggered by another scenario, or executed manually (for testing purposes). In most cases, Odoo or Omnisend will be your first step. To do this, click "Choose an app," find Odoo or Omnisend, and select the appropriate trigger to start the scenario.

Add the Odoo Node
Select the Odoo node from the app selection panel on the right.

Odoo
Add the Omnisend Node
Next, click the plus (+) icon on the Odoo node, select Omnisend from the list of available apps, and choose the action you need from the list of nodes within Omnisend.

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Omnisend
Authenticate Omnisend
Now, click the Omnisend node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Omnisend settings. Authentication allows you to use Omnisend through Latenode.
Configure the Odoo and Omnisend Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Odoo and Omnisend Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Omnisend
Trigger on Webhook
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Odoo
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Odoo, Omnisend, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Odoo and Omnisend integration works as expected. Depending on your setup, data should flow between Odoo and Omnisend (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Odoo and Omnisend
Odoo + Shopify + Omnisend: When a new product is created in Odoo, it is automatically created in Shopify. Then, Omnisend sends a customer event to announce the new product.
Omnisend + Odoo + Google Sheets: Track email marketing campaign results from Omnisend in Google Sheets. Then, update contact information in Odoo based on Omnisend data.
Odoo and Omnisend integration alternatives
About Odoo
Automate Odoo tasks like creating invoices or updating inventory based on triggers from other apps. Latenode lets you connect Odoo to your workflows without code, adding logic and routing data as needed. Integrate Odoo with marketing tools, payment gateways, or CRMs for streamlined processes using Latenode's visual, scalable platform.
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About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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See how Latenode works
FAQ Odoo and Omnisend
How can I connect my Odoo account to Omnisend using Latenode?
To connect your Odoo account to Omnisend on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Odoo and click on "Connect".
- Authenticate your Odoo and Omnisend accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Omnisend contacts from new Odoo customers?
Yes, you can! Latenode's visual editor simplifies syncing customer data. Automatically update Omnisend with new Odoo customer info to personalize marketing and improve customer engagement.
What types of tasks can I perform by integrating Odoo with Omnisend?
Integrating Odoo with Omnisend allows you to perform various tasks, including:
- Automatically adding new Odoo customers as subscribers in Omnisend.
- Triggering targeted email campaigns in Omnisend based on Odoo sales orders.
- Updating customer properties in Omnisend with data from Odoo contacts.
- Sending SMS notifications via Omnisend for specific Odoo order events.
- Segmenting Omnisend contacts based on Odoo customer purchase history.
How does Latenode enhance Odoo automation capabilities?
Latenode extends Odoo with AI, JavaScript and no-code tools. You can build complex workflows beyond basic triggers and actions, improving your automation potential.
Are there any limitations to the Odoo and Omnisend integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Large data migrations can be resource-intensive.
- Real-time synchronization depends on API rate limits.