How to connect Okta and Facebook Conversions
Create a New Scenario to Connect Okta and Facebook Conversions
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Okta, triggered by another scenario, or executed manually (for testing purposes). In most cases, Okta or Facebook Conversions will be your first step. To do this, click "Choose an app," find Okta or Facebook Conversions, and select the appropriate trigger to start the scenario.

Add the Okta Node
Select the Okta node from the app selection panel on the right.


Okta

Add the Facebook Conversions Node
Next, click the plus (+) icon on the Okta node, select Facebook Conversions from the list of available apps, and choose the action you need from the list of nodes within Facebook Conversions.


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Facebook Conversions

Authenticate Facebook Conversions
Now, click the Facebook Conversions node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Conversions settings. Authentication allows you to use Facebook Conversions through Latenode.
Configure the Okta and Facebook Conversions Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Okta and Facebook Conversions Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Facebook Conversions
Trigger on Webhook
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Okta
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Okta, Facebook Conversions, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Okta and Facebook Conversions integration works as expected. Depending on your setup, data should flow between Okta and Facebook Conversions (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Okta and Facebook Conversions
Okta + Facebook Conversions + Google Sheets: When a new event occurs in Okta (e.g., user login), the automation sends a corresponding conversion event to Facebook Conversions API for ad tracking. The details of the Okta event and the Facebook conversion event are then logged in a Google Sheet for analysis.
Facebook Conversions + Okta + Slack: When a new Facebook ad conversion event occurs, the automation checks if a corresponding user exists in Okta using the user's email. If the user is found in Okta, a notification is sent to a Slack channel to inform the security team about the potential conversion associated with a registered user.
Okta and Facebook Conversions integration alternatives

About Okta
Use Okta in Latenode to automate identity and access management. Trigger workflows on user events like creation or login. Provision users in other apps or revoke access based on Okta status. Simplify user lifecycle management across your stack with visual, scalable automation.
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About Facebook Conversions
Use Facebook Conversions in Latenode to automate ad campaign optimization. Track results, update audiences, and manage bids based on real-time data – all within automated workflows. React to events and trigger actions across any integrated app for higher ROI. Scale personalized marketing without complex code.
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See how Latenode works
FAQ Okta and Facebook Conversions
How can I connect my Okta account to Facebook Conversions using Latenode?
To connect your Okta account to Facebook Conversions on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Okta and click on "Connect".
- Authenticate your Okta and Facebook Conversions accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track user registration from Okta in Facebook Conversions?
Yes, easily track Okta user registrations in Facebook Conversions. Latenode's visual editor simplifies mapping Okta events to Facebook pixels, giving precise conversion insights without code.
What types of tasks can I perform by integrating Okta with Facebook Conversions?
Integrating Okta with Facebook Conversions allows you to perform various tasks, including:
- Automatically send new Okta user data to Facebook Conversions API.
- Trigger custom Facebook Conversion events based on Okta group assignments.
- Update Facebook Custom Audiences with Okta user profile information.
- Create leads in Facebook based on Okta sign-up activity.
- Measure ad campaign performance using Okta user authentication data.
How does Latenode handle Okta rate limits?
Latenode manages Okta API rate limits with built-in queueing and error handling, ensuring reliable data transfer without manual intervention.
Are there any limitations to the Okta and Facebook Conversions integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the Okta event stream.
- Complex data transformations might require JavaScript knowledge.
- Historical data migration requires a separate one-time workflow.