How to connect Omnisend and Basin
Create a New Scenario to Connect Omnisend and Basin
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Basin will be your first step. To do this, click "Choose an app," find Omnisend or Basin, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Basin Node
Next, click the plus (+) icon on the Omnisend node, select Basin from the list of available apps, and choose the action you need from the list of nodes within Basin.

Omnisend
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Basin

Authenticate Basin
Now, click the Basin node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Basin settings. Authentication allows you to use Basin through Latenode.
Configure the Omnisend and Basin Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Basin Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Basin
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Basin, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Basin integration works as expected. Depending on your setup, data should flow between Omnisend and Basin (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Basin
Basin + Omnisend + Slack: When a new submission is received in Basin, a new contact is created or updated in Omnisend. Then a message is sent to a Slack channel to notify the marketing team.
Basin + Google Sheets + Omnisend: New form submissions in Basin trigger adding a new row to a Google Sheet and create a new contact in Omnisend.
Omnisend and Basin integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Basin
Use Basin inside Latenode to capture form submissions without server-side code. Connect form data to any app via REST API or Webhooks, triggering automated workflows. Validate, transform, and route data with Latenode's visual editor, enhancing lead management and data collection, and avoiding back-end setup.
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FAQ Omnisend and Basin
How can I connect my Omnisend account to Basin using Latenode?
To connect your Omnisend account to Basin on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Basin accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Omnisend subscribers from new Basin form submissions?
Yes, you can! Latenode allows you to instantly add new Basin form respondents to Omnisend lists, nurturing leads and boosting engagement automatically. Automate marketing with zero coding!
What types of tasks can I perform by integrating Omnisend with Basin?
Integrating Omnisend with Basin allows you to perform various tasks, including:
- Add new Basin form submissions to an Omnisend email list.
- Trigger Omnisend automation based on Basin form data.
- Update Omnisend contact properties from Basin submissions.
- Send personalized welcome emails via Omnisend after form submission.
- Track Basin form conversion rates within Omnisend reports.
Can I use JavaScript to enhance the Omnisend + Basin integration?
Yes! Latenode allows injecting custom JavaScript for complex data transformations, error handling, and customized logic between Omnisend and Basin.
Are there any limitations to the Omnisend and Basin integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data mapping might require custom JavaScript coding.
- Large data volumes could impact execution speed without optimization.
- Changes to the Basin API might require workflow adjustments.