How to connect Omnisend and Bitly
Create a New Scenario to Connect Omnisend and Bitly
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Bitly will be your first step. To do this, click "Choose an app," find Omnisend or Bitly, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Bitly Node
Next, click the plus (+) icon on the Omnisend node, select Bitly from the list of available apps, and choose the action you need from the list of nodes within Bitly.

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Authenticate Bitly
Now, click the Bitly node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Bitly settings. Authentication allows you to use Bitly through Latenode.
Configure the Omnisend and Bitly Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Bitly Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Bitly
Trigger on Webhook
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Omnisend
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Bitly, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Bitly integration works as expected. Depending on your setup, data should flow between Omnisend and Bitly (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Bitly
Omnisend + Bitly + Google Sheets: When a link shortened with Bitly and shared via Omnisend is clicked, record the click event in a Google Sheet. This allows tracking the performance of specific links within Omnisend campaigns.
Bitly + Omnisend + Slack: When a Bitly link is clicked, and that link was used in an Omnisend campaign, send a Slack message to a specified channel. This helps identify potentially hot leads based on link clicks.
Omnisend and Bitly integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Bitly
Use Bitly in Latenode to automatically shorten and track links within your workflows. Share campaign URLs, monitor click rates, and optimize outreach directly from your automated processes. Combine Bitly's link management with Latenode's flexible logic and data integrations for end-to-end control, avoiding manual updates and broken flows.
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See how Latenode works
FAQ Omnisend and Bitly
How can I connect my Omnisend account to Bitly using Latenode?
To connect your Omnisend account to Bitly on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Bitly accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I shorten Omnisend campaign links automatically?
Yes, you can! Latenode automates link shortening using Bitly. This improves email deliverability and provides detailed click tracking for every Omnisend campaign, using a no-code visual builder.
What types of tasks can I perform by integrating Omnisend with Bitly?
Integrating Omnisend with Bitly allows you to perform various tasks, including:
- Automatically shorten URLs in Omnisend email campaigns for better tracking.
- Track the number of clicks on shortened links from your Omnisend messages.
- Create custom branded short links for a consistent brand experience.
- Analyze geographical data of link clicks from Omnisend campaigns.
- Update Bitly links based on changes in Omnisend campaign content using JavaScript.
How do I handle errors during Omnisend API calls in Latenode?
Latenode provides advanced error handling via try/catch blocks and detailed logging, allowing you to gracefully manage Omnisend API errors and prevent workflow disruptions.
Are there any limitations to the Omnisend and Bitly integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Bitly's API rate limits may affect high-volume link shortening within short timeframes.
- Advanced Omnisend segmentation options may require custom JavaScript code for full integration.
- Changes to either the Omnisend or Bitly APIs may require updates to your Latenode workflows.