How to connect Omnisend and Blue
Create a New Scenario to Connect Omnisend and Blue
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Blue will be your first step. To do this, click "Choose an app," find Omnisend or Blue, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Blue Node
Next, click the plus (+) icon on the Omnisend node, select Blue from the list of available apps, and choose the action you need from the list of nodes within Blue.

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Authenticate Blue
Now, click the Blue node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Blue settings. Authentication allows you to use Blue through Latenode.
Configure the Omnisend and Blue Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Blue Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Blue, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Blue integration works as expected. Depending on your setup, data should flow between Omnisend and Blue (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Blue
Shopify + Omnisend + Blue: When a new order is placed in Shopify, the customer's information is retrieved and updated in Omnisend. Then, a new project is created in Blue, associating it with the customer.
Blue + Omnisend + Google Sheets: When a new project is created in Blue, the contact details are retrieved from Omnisend and logged in a Google Sheet row.
Omnisend and Blue integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Blue
Use Blue in Latenode to streamline data validation. Catch errors early by adding pre-built Blue validation nodes to any workflow. Automate data cleansing and standardization before it reaches your database, avoiding inconsistencies. Benefit from Latenode’s visual editor and scaling features.
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See how Latenode works
FAQ Omnisend and Blue
How can I connect my Omnisend account to Blue using Latenode?
To connect your Omnisend account to Blue on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Blue accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns from Blue form submissions?
Yes, you can! Latenode lets you trigger Omnisend campaigns directly from Blue form submissions. Automate personalized follow-ups and boost engagement effortlessly using our visual flow builder.
What types of tasks can I perform by integrating Omnisend with Blue?
Integrating Omnisend with Blue allows you to perform various tasks, including:
- Add new Blue form respondents as contacts in Omnisend.
- Update contact properties in Omnisend based on Blue survey answers.
- Send targeted Omnisend emails based on Blue segment membership.
- Create Blue tasks when new subscribers join an Omnisend list.
- Track Omnisend campaign performance data within Blue dashboards.
How do I handle errors when transferring data from Omnisend to Blue?
Latenode offers built-in error handling and logging. Easily monitor data flow, identify issues, and retry failed transfers for reliable automation.
Are there any limitations to the Omnisend and Blue integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Omnisend and Blue may affect high-volume data transfers.
- Custom field mapping requires precise configuration for optimal data synchronization.
- Complex conditional logic may necessitate JavaScript for advanced workflow customization.