How to connect Omnisend and Businessmap
Create a New Scenario to Connect Omnisend and Businessmap
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Businessmap will be your first step. To do this, click "Choose an app," find Omnisend or Businessmap, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Businessmap Node
Next, click the plus (+) icon on the Omnisend node, select Businessmap from the list of available apps, and choose the action you need from the list of nodes within Businessmap.

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Businessmap

Authenticate Businessmap
Now, click the Businessmap node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Businessmap settings. Authentication allows you to use Businessmap through Latenode.
Configure the Omnisend and Businessmap Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Businessmap Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Businessmap
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Businessmap, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Businessmap integration works as expected. Depending on your setup, data should flow between Omnisend and Businessmap (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Businessmap
Omnisend + Businessmap + Slack: When a new subscriber is added to Omnisend, a new card is created in Businessmap to track onboarding. A notification is then sent to a designated Slack channel to inform the marketing team of the new subscriber.
Businessmap + Omnisend + Google Sheets: When a card's status is updated in Businessmap via Card Events Trigger, an email is sent via Omnisend to a relevant contact. This information is then recorded by adding a new row in Google Sheets for reporting purposes.
Omnisend and Businessmap integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Businessmap
Use Businessmap in Latenode to automate project tracking and team workflows. Update cards, trigger actions based on status changes, and sync data with other apps. Latenode adds no-code AI, custom logic, and scalable execution. Automate beyond basic integrations and build end-to-end processes visually.
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See how Latenode works
FAQ Omnisend and Businessmap
How can I connect my Omnisend account to Businessmap using Latenode?
To connect your Omnisend account to Businessmap on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Businessmap accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Businessmap cards from new Omnisend subscribers?
Yes, you can! Latenode's visual editor makes this simple. Automatically create cards for new subscribers, improving team workflow and ensuring no lead is missed.
What types of tasks can I perform by integrating Omnisend with Businessmap?
Integrating Omnisend with Businessmap allows you to perform various tasks, including:
- Create Businessmap tasks when new subscribers are added in Omnisend.
- Update Businessmap cards when Omnisend email campaigns are completed.
- Log Omnisend unsubscribes as blocked users in Businessmap.
- Trigger Omnisend welcome series based on Businessmap card stage changes.
- Sync contact properties between Omnisend and Businessmap for data consistency.
How secure is the Omnisend connection on Latenode?
Latenode uses secure authentication protocols for Omnisend, ensuring your data is protected with encryption and access controls.
Are there any limitations to the Omnisend and Businessmap integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- The number of tasks depends on your Latenode subscription plan.
- Complex data transformations may require JavaScript knowledge.
- Real-time syncing depends on the API rate limits of Omnisend and Businessmap.