How to connect Omnisend and Converter
Create a New Scenario to Connect Omnisend and Converter
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Converter will be your first step. To do this, click "Choose an app," find Omnisend or Converter, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Converter Node
Next, click the plus (+) icon on the Omnisend node, select Converter from the list of available apps, and choose the action you need from the list of nodes within Converter.

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Authenticate Converter
Now, click the Converter node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Converter settings. Authentication allows you to use Converter through Latenode.
Configure the Omnisend and Converter Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Converter Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Converter, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Converter integration works as expected. Depending on your setup, data should flow between Omnisend and Converter (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Converter
Shopify + Converter + Omnisend: When a new product is created in Shopify, its image is converted to a suitable format using Converter. Then, Omnisend uses the converted image in email marketing campaigns.
Omnisend + Converter + Google Sheets: When a custom event is triggered in Omnisend related to image conversion, the details of the converted file (e.g., original filename, new format) are logged in a Google Sheet for tracking and reporting.
Omnisend and Converter integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Converter
Need to standardize file formats? Integrate Converter in Latenode to automatically transform documents as part of any workflow. Convert PDFs to text, images to vector graphics, and more. Automate data entry, content repurposing, or reporting pipelines with no-code ease and JavaScript customization. Stop juggling formats manually.
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See how Latenode works
FAQ Omnisend and Converter
How can I connect my Omnisend account to Converter using Latenode?
To connect your Omnisend account to Converter on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Converter accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Omnisend contacts from Converter form submissions?
Yes, you can! Latenode allows real-time syncing of Converter data to Omnisend, enriching customer profiles instantly. Improve segmentation and trigger highly personalized campaigns.
What types of tasks can I perform by integrating Omnisend with Converter?
Integrating Omnisend with Converter allows you to perform various tasks, including:
- Adding new Converter subscribers to Omnisend contact lists.
- Triggering Omnisend welcome series upon form completion.
- Updating contact properties in Omnisend based on Converter data.
- Segmenting Omnisend contacts based on Converter quiz results.
- Sending personalized Omnisend emails after a Converter purchase.
How secure is my Omnisend data when using Latenode for automation?
Latenode employs enterprise-grade security, including encryption and access controls, ensuring the confidentiality and integrity of your Omnisend data throughout the automation process.
Are there any limitations to the Omnisend and Converter integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- High-volume data transfers can be subject to rate limits imposed by Omnisend or Converter.
- Custom field mapping may need manual configuration for specific use cases.