How to connect Omnisend and Data Enrichment
Create a New Scenario to Connect Omnisend and Data Enrichment
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Data Enrichment will be your first step. To do this, click "Choose an app," find Omnisend or Data Enrichment, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Data Enrichment Node
Next, click the plus (+) icon on the Omnisend node, select Data Enrichment from the list of available apps, and choose the action you need from the list of nodes within Data Enrichment.

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Authenticate Data Enrichment
Now, click the Data Enrichment node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Data Enrichment settings. Authentication allows you to use Data Enrichment through Latenode.
Configure the Omnisend and Data Enrichment Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Data Enrichment Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Data Enrichment
Trigger on Webhook
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Data Enrichment, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Data Enrichment integration works as expected. Depending on your setup, data should flow between Omnisend and Data Enrichment (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Data Enrichment
Omnisend + HubSpot + Data Enrichment: When a new contact is created in Omnisend, find the contact in HubSpot. If the contact exists, run a data enrichment task using Data Enrichment to gather additional information and update the Omnisend contact with the enriched data.
Omnisend + Data Enrichment + Slack: When a new contact is created in Omnisend, run a data enrichment task using Data Enrichment. Then send a Slack message with the new information.
Omnisend and Data Enrichment integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Data Enrichment
Enrich lead data, verify addresses, or flag fraud risks within Latenode workflows. Connect Data Enrichment APIs to auto-update records across apps. Streamline data cleaning and validation with no-code blocks or custom JS. Automate tasks that need enhanced data for better decisions, at scale.
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FAQ Omnisend and Data Enrichment
How can I connect my Omnisend account to Data Enrichment using Latenode?
To connect your Omnisend account to Data Enrichment on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Data Enrichment accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I enrich new Omnisend subscriber data automatically?
Yes, you can! Latenode allows automatic enrichment, adding demographic & firmographic info to new Omnisend contacts. Improve segmentation & personalize campaigns.
What types of tasks can I perform by integrating Omnisend with Data Enrichment?
Integrating Omnisend with Data Enrichment allows you to perform various tasks, including:
- Automatically enriching new Omnisend subscriber profiles with data.
- Updating existing Omnisend contact details with fresh information.
- Segmenting Omnisend audiences based on enriched data points.
- Triggering personalized email sequences based on enriched profiles.
- Identifying high-value leads within your Omnisend contact list.
How do I use Javascript for advanced Omnisend data transformation?
Use Latenode's JavaScript blocks to customize data before sending it to Omnisend. Format dates, combine fields, or implement custom logic.
Are there any limitations to the Omnisend and Data Enrichment integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Data Enrichment credits are separate and may require an additional subscription.
- Rate limits apply to both Omnisend and Data Enrichment APIs.
- Custom field mapping requires careful configuration for accurate data transfer.