Omnisend and Enrich Layer Integration

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Enrich Omnisend leads with verified data using Enrich Layer. Latenode's visual editor makes it simple to enrich only high-value prospects based on custom criteria, while affordable pay-per-execution pricing saves you money. Scale effortlessly with JavaScript.

Omnisend + Enrich Layer integration

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Automate your workflow

Swap Apps

Omnisend

Enrich Layer

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Omnisend and Enrich Layer

Create a New Scenario to Connect Omnisend and Enrich Layer

In the workspace, click the β€œCreate New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Enrich Layer will be your first step. To do this, click "Choose an app," find Omnisend or Enrich Layer, and select the appropriate trigger to start the scenario.

Add the Omnisend Node

Select the Omnisend node from the app selection panel on the right.

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Omnisend

Configure the Omnisend

Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Omnisend

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Run node once

Add the Enrich Layer Node

Next, click the plus (+) icon on the Omnisend node, select Enrich Layer from the list of available apps, and choose the action you need from the list of nodes within Enrich Layer.

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Enrich Layer

Authenticate Enrich Layer

Now, click the Enrich Layer node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Enrich Layer settings. Authentication allows you to use Enrich Layer through Latenode.

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Run node once

Configure the Omnisend and Enrich Layer Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Enrich Layer Oauth 2.0

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The action ID

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Run node once

Set Up the Omnisend and Enrich Layer Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Omnisend, Enrich Layer, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking β€œRun once” and triggering an event to check if the Omnisend and Enrich Layer integration works as expected. Depending on your setup, data should flow between Omnisend and Enrich Layer (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Omnisend and Enrich Layer

Omnisend + Enrich Layer + HubSpot: When a new contact is added to Omnisend, Enrich Layer enriches the contact's data, and then HubSpot creates or updates the contact with the enriched information.

Enrich Layer + Omnisend + Google Sheets: When a new contact is added to Omnisend, Enrich Layer enriches their data. The enriched data is then added as a new row in a Google Sheet.

Omnisend and Enrich Layer integration alternatives

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

About Enrich Layer

Enrich Layer inside Latenode automates data validation and enhancement. Fix errors and add missing info to leads or contacts. Clean up data from any source before it reaches your CRM or database. Latenode handles complex logic and scales the process without per-step costs, keeping data accurate and workflows efficient.

See how Latenode works

FAQ Omnisend and Enrich Layer

How can I connect my Omnisend account to Enrich Layer using Latenode?

To connect your Omnisend account to Enrich Layer on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Omnisend and click on "Connect".
  • Authenticate your Omnisend and Enrich Layer accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I enrich new Omnisend subscribers with detailed firmographic data?

Yes, you can! Latenode's visual editor makes it easy to automatically enrich new Omnisend subscribers with firmographic data from Enrich Layer, creating highly targeted segments for personalized campaigns.

What types of tasks can I perform by integrating Omnisend with Enrich Layer?

Integrating Omnisend with Enrich Layer allows you to perform various tasks, including:

  • Enriching new Omnisend contacts with company data from Enrich Layer automatically.
  • Triggering personalized email sequences based on Enrich Layer data points.
  • Updating contact properties in Omnisend with the latest Enrich Layer information.
  • Segmenting Omnisend lists based on industry or company size from Enrich Layer.
  • Creating custom reports combining email engagement data with firmographics.

Can I use JavaScript to transform data between Omnisend and Enrich Layer?

Yes! Latenode allows you to use JavaScript to customize data transformations between Omnisend and Enrich Layer, handling complex logic and formatting with ease.

Are there any limitations to the Omnisend and Enrich Layer integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Rate limits from Omnisend and Enrich Layer APIs still apply.
  • Complex data transformations may require JavaScript coding.
  • Initial setup requires familiarity with both Omnisend and Enrich Layer.

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