How to connect Omnisend and Facebook Lead Ads
Create a New Scenario to Connect Omnisend and Facebook Lead Ads
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Facebook Lead Ads will be your first step. To do this, click "Choose an app," find Omnisend or Facebook Lead Ads, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Facebook Lead Ads Node
Next, click the plus (+) icon on the Omnisend node, select Facebook Lead Ads from the list of available apps, and choose the action you need from the list of nodes within Facebook Lead Ads.

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Facebook Lead Ads
Authenticate Facebook Lead Ads
Now, click the Facebook Lead Ads node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Facebook Lead Ads settings. Authentication allows you to use Facebook Lead Ads through Latenode.
Configure the Omnisend and Facebook Lead Ads Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Facebook Lead Ads Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Facebook Lead Ads
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Facebook Lead Ads, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Facebook Lead Ads integration works as expected. Depending on your setup, data should flow between Omnisend and Facebook Lead Ads (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Facebook Lead Ads
Facebook Lead Ads + Omnisend + Google Sheets: When a new lead is captured through Facebook Lead Ads, their information is automatically added as a new contact in Omnisend for marketing campaigns. Simultaneously, the lead's data is logged in Google Sheets for analysis and tracking.
Facebook Lead Ads + Omnisend + Slack: Upon submission of a new lead form in Facebook Lead Ads, the lead's information is added to a specified list in Omnisend. A notification is then sent via Slack to the sales team, alerting them of the new lead.
Omnisend and Facebook Lead Ads integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Facebook Lead Ads
Capture Facebook Lead Ads data directly in Latenode. Automatically qualify leads, send follow-up emails, or update your CRM in real time. Use Latenode's visual editor and JavaScript node for custom filtering and routing. Scale your lead management without complex code or expensive per-step pricing.
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See how Latenode works
FAQ Omnisend and Facebook Lead Ads
How can I connect my Omnisend account to Facebook Lead Ads using Latenode?
To connect your Omnisend account to Facebook Lead Ads on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Facebook Lead Ads accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Facebook Leads to Omnisend?
Yes, you can! Latenode enables automatic lead capture and syncing to Omnisend. This ensures real-time contact updates and personalized email campaigns to nurture new leads instantly.
What types of tasks can I perform by integrating Omnisend with Facebook Lead Ads?
Integrating Omnisend with Facebook Lead Ads allows you to perform various tasks, including:
- Automatically adding new Facebook Leads to Omnisend as contacts.
- Triggering targeted email sequences in Omnisend for new leads.
- Segmenting leads in Omnisend based on Facebook Lead Ad form data.
- Sending personalized welcome messages via Omnisend.
- Updating contact properties in Omnisend with Facebook Lead Ads data.
How do I personalize Omnisend messages using Facebook Lead Ads data?
Latenode allows you to map Facebook Lead Ads fields directly to Omnisend contact properties, enabling highly personalized and relevant messaging that boosts engagement.
Are there any limitations to the Omnisend and Facebook Lead Ads integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical lead data before the integration setup won't be automatically synced.
- Complex custom field mappings in Facebook Lead Ads may require JavaScript customization.
- Real-time data transfer depends on the API limits of both Omnisend and Facebook Lead Ads.