How to connect Omnisend and Firecrawl
Create a New Scenario to Connect Omnisend and Firecrawl
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Firecrawl will be your first step. To do this, click "Choose an app," find Omnisend or Firecrawl, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Firecrawl Node
Next, click the plus (+) icon on the Omnisend node, select Firecrawl from the list of available apps, and choose the action you need from the list of nodes within Firecrawl.

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Authenticate Firecrawl
Now, click the Firecrawl node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Firecrawl settings. Authentication allows you to use Firecrawl through Latenode.
Configure the Omnisend and Firecrawl Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Firecrawl Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Firecrawl
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Firecrawl, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Firecrawl integration works as expected. Depending on your setup, data should flow between Omnisend and Firecrawl (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Firecrawl
Firecrawl + Google Sheets + Omnisend: When Firecrawl scrapes a website and detects changes, the results are added to a Google Sheet. Then, Omnisend updates a contact list based on the new information in the Google Sheet.
Firecrawl + Omnisend + Slack: If Firecrawl detects an error while scraping a website, Omnisend sends an email to the marketing team, and a Slack notification is posted to a designated channel to alert them immediately.
Omnisend and Firecrawl integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Firecrawl
Use Firecrawl in Latenode to extract structured data from websites at scale. Monitor product prices, track competitors, or collect research data automatically. Unlike standalone scrapers, Latenode lets you integrate scraped data into complex workflows with custom logic and direct API connections, all without code.
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See how Latenode works
FAQ Omnisend and Firecrawl
How can I connect my Omnisend account to Firecrawl using Latenode?
To connect your Omnisend account to Firecrawl on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Firecrawl accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns based on Firecrawl data?
Yes, you can! Latenode enables this with a visual interface, triggering personalized Omnisend campaigns based on Firecrawl's website change detection. Improve customer engagement based on real-time website activity.
What types of tasks can I perform by integrating Omnisend with Firecrawl?
Integrating Omnisend with Firecrawl allows you to perform various tasks, including:
- Automatically sending targeted emails after a product update is detected.
- Adding new website leads found by Firecrawl to an Omnisend audience.
- Triggering SMS campaigns when Firecrawl detects a competitor promotion.
- Sending internal notifications when critical website content changes.
- Updating contact properties in Omnisend based on Firecrawl data points.
How secure is my Omnisend data when using Latenode?
Latenode employs industry-standard security practices, ensuring secure data transfer and storage. We use encrypted connections to protect your Omnisend data.
Are there any limitations to the Omnisend and Firecrawl integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits from Omnisend and Firecrawl may affect high-volume automation.
- Custom JavaScript code may be required for complex data transformations.
- Historical Firecrawl data might not be immediately available in Omnisend.