How to connect Omnisend and Follow Up Boss
Create a New Scenario to Connect Omnisend and Follow Up Boss
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Follow Up Boss will be your first step. To do this, click "Choose an app," find Omnisend or Follow Up Boss, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Follow Up Boss Node
Next, click the plus (+) icon on the Omnisend node, select Follow Up Boss from the list of available apps, and choose the action you need from the list of nodes within Follow Up Boss.

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Follow Up Boss

Authenticate Follow Up Boss
Now, click the Follow Up Boss node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Follow Up Boss settings. Authentication allows you to use Follow Up Boss through Latenode.
Configure the Omnisend and Follow Up Boss Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Follow Up Boss Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Follow Up Boss
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Follow Up Boss, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Follow Up Boss integration works as expected. Depending on your setup, data should flow between Omnisend and Follow Up Boss (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Follow Up Boss
Omnisend + Follow Up Boss + Google Sheets: When a contact is created or updated in Omnisend, their information is added to Follow Up Boss. The lead data, including campaign information, is then compiled and added to Google Sheets for tracking campaign performance.
Follow Up Boss + Omnisend + Slack: When a new person is added to Follow Up Boss, they are added to an Omnisend email campaign. A notification is then sent to a designated Slack channel to alert the sales team of the new lead.
Omnisend and Follow Up Boss integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Follow Up Boss
Sync Follow Up Boss with Latenode to automate lead management. Trigger custom actions based on lead stages or properties. Update FUB contacts from other apps, create tasks, or send automated follow-ups. Latenode adds flexible logic, data transformations, and multi-app workflows for smarter real estate automation.
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FAQ Omnisend and Follow Up Boss
How can I connect my Omnisend account to Follow Up Boss using Latenode?
To connect your Omnisend account to Follow Up Boss on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Follow Up Boss accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns from new Follow Up Boss leads?
Yes, you can! Latenode's visual editor makes it easy to trigger personalized Omnisend campaigns when a new lead is created in Follow Up Boss, ensuring immediate engagement.
What types of tasks can I perform by integrating Omnisend with Follow Up Boss?
Integrating Omnisend with Follow Up Boss allows you to perform various tasks, including:
- Automatically adding new Follow Up Boss contacts to Omnisend email lists.
- Triggering targeted Omnisend campaigns based on Follow Up Boss deal stages.
- Updating contact information in Omnisend from Follow Up Boss updates.
- Sending personalized SMS messages via Omnisend for Follow Up Boss appointment reminders.
- Creating detailed reports combining sales and marketing data from both platforms.
How can I use dynamic data from Follow Up Boss in Omnisend emails?
Latenode allows you to map data fields and use them in personalized Omnisend campaigns, improving engagement and conversion.
Are there any limitations to the Omnisend and Follow Up Boss integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript knowledge.
- Real-time synchronization depends on the API rate limits of both platforms.
- Custom field mappings might need adjustments as the APIs evolve.