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Enrich Omnisend email campaigns by using Gender API to personalize messaging based on recipients' likely gender. Latenode’s visual editor makes this easier to set up, scale, and customize with JavaScript logic while keeping costs down via execution-time pricing.
Connect Omnisend and Gender API in minutes with Latenode.
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Create a New Scenario to Connect Omnisend and Gender API
In the workspace, click the “Create New Scenario” button.
Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Gender API will be your first step. To do this, click "Choose an app," find Omnisend or Gender API, and select the appropriate trigger to start the scenario.
Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.
Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gender API Node
Next, click the plus (+) icon on the Omnisend node, select Gender API from the list of available apps, and choose the action you need from the list of nodes within Gender API.
Omnisend
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Gender API
Authenticate Gender API
Now, click the Gender API node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gender API settings. Authentication allows you to use Gender API through Latenode.
Configure the Omnisend and Gender API Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Gender API Integration
Use various Latenode nodes to transform data and enhance your integration:
JavaScript
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AI Anthropic Claude 3
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Gender API
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Gender API, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Gender API integration works as expected. Depending on your setup, data should flow between Omnisend and Gender API (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Omnisend + Gender API + Google Sheets: When a new contact is created in Omnisend, the automation retrieves the contact's gender using their email address via the Gender API. Finally, the contact's email and gender are added as a new row in Google Sheets for segmentation purposes.
Shopify + Gender API + Omnisend: When a new customer is created in Shopify, the automation uses the Gender API to determine the customer's gender based on their name. Then, this gender data is used to update the contact's information in Omnisend, allowing for personalized email marketing campaigns.
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Gender API
Use Gender API in Latenode to automatically determine gender from names, cleaning and enriching contact data. Build flows that personalize comms or segment users based on inferred gender. Streamline data hygiene and customer profiling with automated gender detection, cutting manual data entry in Latenode workflows.
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How can I connect my Omnisend account to Gender API using Latenode?
To connect your Omnisend account to Gender API on Latenode, follow these steps:
Can I personalize email marketing based on recipient gender?
Yes, using Latenode, you can enrich Omnisend contact data with gender insights from Gender API, enabling highly personalized campaigns. Target your messaging for increased engagement.
What types of tasks can I perform by integrating Omnisend with Gender API?
Integrating Omnisend with Gender API allows you to perform various tasks, including:
What Omnisend data can I access within Latenode workflows?
Latenode provides access to contact details, campaign performance, and product data from Omnisend. Use JavaScript or AI for advanced data transformations.
Are there any limitations to the Omnisend and Gender API integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: