How to connect Omnisend and Google Business Profile
Create a New Scenario to Connect Omnisend and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Google Business Profile will be your first step. To do this, click "Choose an app," find Omnisend or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Omnisend node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.

Omnisend
⚙

Google Business Profile

Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Omnisend and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
⚙
AI Anthropic Claude 3
⚙

Google Business Profile
Trigger on Webhook
⚙
Omnisend
⚙
⚙
Iterator
⚙
Webhook response

Save and Activate the Scenario
After configuring Omnisend, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Google Business Profile integration works as expected. Depending on your setup, data should flow between Omnisend and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Google Business Profile
Omnisend + Slack + Google Business Profile: When a new subscriber is added to Omnisend, a notification is sent to a Slack channel to prompt the marketing team to create a welcome post on Google Business Profile.
Google Business Profile + Google Sheets + Omnisend: Track new Google Business Profile reviews in Google Sheets. If a review falls below a specified rating, an email is triggered via Omnisend to notify the business owner.
Omnisend and Google Business Profile integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
Related categories

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
Related categories
See how Latenode works
FAQ Omnisend and Google Business Profile
How can I connect my Omnisend account to Google Business Profile using Latenode?
To connect your Omnisend account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically post Omnisend campaign updates to Google Business Profile?
Yes, you can! Latenode's visual editor and no-code blocks simplify this automation. Keep your audience informed about promotions and drive engagement across channels.
What types of tasks can I perform by integrating Omnisend with Google Business Profile?
Integrating Omnisend with Google Business Profile allows you to perform various tasks, including:
- Post new Omnisend promotions automatically to Google Business Profile.
- Update Google Business Profile with Omnisend campaign performance metrics.
- Trigger Omnisend SMS messages based on Google Business Profile reviews.
- Create Omnisend contacts from new Google Business Profile inquiries.
- Schedule Google Business Profile posts based on Omnisend campaign schedules.
Can I use JavaScript code within my Omnisend Google Business Profile automations?
Yes! Latenode's JavaScript integration allows you to extend your automations with custom logic for advanced data manipulation.
Are there any limitations to the Omnisend and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Google Business Profile API rate limits may affect high-volume posting.
- Custom field mapping between Omnisend and Google Business Profile requires manual setup.
- Real-time synchronization depends on the API availability of both services.