How to connect Omnisend and Google Chat
Create a New Scenario to Connect Omnisend and Google Chat
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Google Chat will be your first step. To do this, click "Choose an app," find Omnisend or Google Chat, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Chat Node
Next, click the plus (+) icon on the Omnisend node, select Google Chat from the list of available apps, and choose the action you need from the list of nodes within Google Chat.

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Authenticate Google Chat
Now, click the Google Chat node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Chat settings. Authentication allows you to use Google Chat through Latenode.
Configure the Omnisend and Google Chat Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Google Chat Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Google Chat, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Google Chat integration works as expected. Depending on your setup, data should flow between Omnisend and Google Chat (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Google Chat
Shopify + Omnisend + Google Chat: When a new order is placed in Shopify, a new contact is created or updated in Omnisend. Then a message is sent to a Google Chat space to notify the sales team about the new order.
Zendesk + Google Chat + Omnisend: When a new ticket is created in Zendesk, the information about the ticket is sent to a Google Chat space. Omnisend then sends a confirmation email to the customer who submitted the ticket.
Omnisend and Google Chat integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Google Chat
Use Google Chat in Latenode for automated notifications & alerts. Trigger messages based on events in other apps, like new database entries or payment confirmations. Centralize alerts and status updates across services within a single, scalable Latenode workflow. Add custom logic and AI for smart notifications.
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See how Latenode works
FAQ Omnisend and Google Chat
How can I connect my Omnisend account to Google Chat using Latenode?
To connect your Omnisend account to Google Chat on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Google Chat accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I get notified in Google Chat about new Omnisend subscribers?
Yes, you can! With Latenode, instantly trigger Google Chat messages for each new Omnisend subscriber. Leverage advanced filters & custom messages using no-code or Javascript steps.
What types of tasks can I perform by integrating Omnisend with Google Chat?
Integrating Omnisend with Google Chat allows you to perform various tasks, including:
- Send Google Chat alerts for high-value Omnisend customer actions.
- Post Omnisend campaign performance summaries to team chat channels.
- Create chatbots that respond to Omnisend data in real-time.
- Share new Omnisend contact information with relevant team members.
- Automatically pause Omnisend campaigns based on Google Chat feedback.
How does Latenode handle large Omnisend contact lists efficiently?
Latenode's architecture is built for scale. Process thousands of Omnisend contacts with robust error handling, parallel processing, and optimized data transfer.
Are there any limitations to the Omnisend and Google Chat integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex Omnisend campaign logic might require JavaScript coding.
- Google Chat message formatting is limited to their supported markdown.
- Initial setup requires understanding of both Omnisend and Google Chat APIs.