How to connect Omnisend and Google Cloud Pub\Sub
Create a New Scenario to Connect Omnisend and Google Cloud Pub\Sub
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Google Cloud Pub\Sub will be your first step. To do this, click "Choose an app," find Omnisend or Google Cloud Pub\Sub, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Cloud Pub\Sub Node
Next, click the plus (+) icon on the Omnisend node, select Google Cloud Pub\Sub from the list of available apps, and choose the action you need from the list of nodes within Google Cloud Pub\Sub.

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Authenticate Google Cloud Pub\Sub
Now, click the Google Cloud Pub\Sub node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Cloud Pub\Sub settings. Authentication allows you to use Google Cloud Pub\Sub through Latenode.
Configure the Omnisend and Google Cloud Pub\Sub Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Google Cloud Pub\Sub Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Google Cloud Pub\Sub, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Google Cloud Pub\Sub integration works as expected. Depending on your setup, data should flow between Omnisend and Google Cloud Pub\Sub (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Google Cloud Pub\Sub
Shopify + Omnisend + Google Cloud Pub/Sub: When a new order is created in Shopify, the order information is sent to Omnisend to update the customer profile or trigger a welcome email sequence. Simultaneously, a message containing the order details is published to Google Cloud Pub/Sub for data warehousing and further processing.
Google Cloud Pub/Sub + Omnisend + Google Sheets: When a message is received by the Google Cloud Pub/Sub trigger (presumably containing Omnisend event data), contact information is extracted. Then Omnisend contact is updated or a custom event is triggered, and a new row is added to a Google Sheet with relevant event data for analysis and reporting.
Omnisend and Google Cloud Pub\Sub integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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FAQ Omnisend and Google Cloud Pub\Sub
How can I connect my Omnisend account to Google Cloud Pub/Sub using Latenode?
To connect your Omnisend account to Google Cloud Pub/Sub on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Google Cloud Pub/Sub accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend emails from Pub/Sub events?
Yes, you can trigger Omnisend emails directly from Google Cloud Pub/Sub events using Latenode. This enables real-time, event-driven campaigns, reacting instantly to customer actions and data streams.
What types of tasks can I perform by integrating Omnisend with Google Cloud Pub/Sub?
Integrating Omnisend with Google Cloud Pub/Sub allows you to perform various tasks, including:
- Send personalized emails based on real-time data from Pub/Sub topics.
- Update contact properties in Omnisend from Pub/Sub message attributes.
- Trigger transactional emails upon specific events published to Pub/Sub.
- Create segments in Omnisend based on Pub/Sub data analysis.
- Automate SMS campaigns based on Pub/Sub triggered workflows.
How can Latenode improve my Omnisend automation workflows?
Latenode provides no-code blocks, AI, and JavaScript support, letting you build sophisticated Omnisend automations that adapt to evolving business needs with ease.
Are there any limitations to the Omnisend and Google Cloud Pub/Sub integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial setup requires appropriate Google Cloud Pub/Sub permissions.
- Complex data transformations may require JavaScript knowledge.
- Message size limits in Pub/Sub can affect data transfer volumes.