How to connect Omnisend and Google contacts
Create a New Scenario to Connect Omnisend and Google contacts
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Google contacts will be your first step. To do this, click "Choose an app," find Omnisend or Google contacts, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google contacts Node
Next, click the plus (+) icon on the Omnisend node, select Google contacts from the list of available apps, and choose the action you need from the list of nodes within Google contacts.

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Authenticate Google contacts
Now, click the Google contacts node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google contacts settings. Authentication allows you to use Google contacts through Latenode.
Configure the Omnisend and Google contacts Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Google contacts Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google contacts
Trigger on Webhook
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Omnisend
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Google contacts, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Google contacts integration works as expected. Depending on your setup, data should flow between Omnisend and Google contacts (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Google contacts
Omnisend + Google Contacts + Google Sheets: When a new contact subscribes through Omnisend, the contact is added to Google Contacts and the contact's details are logged in a Google Sheet.
Google Contacts + Omnisend + Slack: When a new contact is created in Google Contacts, the contact is automatically added to Omnisend, and a welcome message is sent to a specified Slack channel.
Omnisend and Google contacts integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Google contacts
Sync Google Contacts with Latenode to automate contact management. Update records, trigger follow-ups, or enrich profiles based on events in other apps. Avoid manual data entry; use Latenode’s visual builder to create flows that sync contacts across your marketing and sales tools, adding custom logic without coding.
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FAQ Omnisend and Google contacts
How can I connect my Omnisend account to Google contacts using Latenode?
To connect your Omnisend account to Google contacts on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Google contacts accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new Omnisend subscribers to Google contacts?
Yes, you can! Latenode lets you automate this, instantly adding new Omnisend subscribers to Google contacts. Keep your contacts synced without manual work.
What types of tasks can I perform by integrating Omnisend with Google contacts?
Integrating Omnisend with Google contacts allows you to perform various tasks, including:
- Add new Omnisend subscribers as Google contacts.
- Update Google contacts when Omnisend profiles change.
- Segment Google contacts based on Omnisend activity.
- Trigger Omnisend campaigns from new Google contacts.
- Enrich Omnisend data with Google contacts information.
How to use Javascript to transform data in the Omnisend integration?
Latenode allows you to use Javascript code blocks to transform data between Omnisend and Google contacts, unlocking advanced data manipulation.
Are there any limitations to the Omnisend and Google contacts integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Omnisend and Google contacts APIs.
- Complex data transformations may require Javascript knowledge.
- Changes to the Omnisend or Google contacts APIs may affect workflows.