How to connect Omnisend and Google Groups
Create a New Scenario to Connect Omnisend and Google Groups
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Google Groups will be your first step. To do this, click "Choose an app," find Omnisend or Google Groups, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Groups Node
Next, click the plus (+) icon on the Omnisend node, select Google Groups from the list of available apps, and choose the action you need from the list of nodes within Google Groups.

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Authenticate Google Groups
Now, click the Google Groups node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Groups settings. Authentication allows you to use Google Groups through Latenode.
Configure the Omnisend and Google Groups Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Google Groups Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Omnisend, Google Groups, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Google Groups integration works as expected. Depending on your setup, data should flow between Omnisend and Google Groups (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Google Groups
Omnisend + Google Groups + Google Sheets: When a new contact is created in Omnisend, they are automatically added to a specified Google Group. The contact's information is then added as a new row in a Google Sheet for tracking purposes.
Google Groups + Omnisend + Slack: When a new member is added to a Google Group, a welcome message is sent to them via Omnisend. A notification is also sent to a designated Slack channel to inform admins of the new member.
Omnisend and Google Groups integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Google Groups
Use Google Groups in Latenode to automate user management and notifications. Trigger workflows when new members join, automatically add group emails to CRMs, or send targeted updates. Latenode's visual editor makes it easy to manage group data without code, integrating them smoothly with other apps and custom logic.
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See how Latenode works
FAQ Omnisend and Google Groups
How can I connect my Omnisend account to Google Groups using Latenode?
To connect your Omnisend account to Google Groups on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Google Groups accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically add Omnisend subscribers to a Google Group?
Yes, you can! Latenode's visual editor makes this easy. Automatically add new Omnisend contacts to a Google Group and nurture them with targeted email campaigns, improving engagement.
What types of tasks can I perform by integrating Omnisend with Google Groups?
Integrating Omnisend with Google Groups allows you to perform various tasks, including:
- Add new Omnisend subscribers automatically to a specified Google Group.
- Send targeted Omnisend campaigns to members of a Google Group.
- Remove unsubscribed Omnisend contacts from a Google Group.
- Sync Google Group member updates to Omnisend contact properties.
- Trigger Omnisend automations when a new member joins a Google Group.
How do I handle large Omnisend lists in Google Groups via Latenode?
Latenode excels at scaling workflows. Process thousands of contacts with built-in batching and error handling to ensure data accuracy and workflow reliability.
Are there any limitations to the Omnisend and Google Groups integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the Omnisend and Google Groups APIs may affect high-volume workflows.
- Complex filtering in Google Groups might require custom JavaScript code.
- Changes to group membership propagation times depend on Google Groups' internal processing.