How to connect Omnisend and GoToWebinar
Create a New Scenario to Connect Omnisend and GoToWebinar
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or GoToWebinar will be your first step. To do this, click "Choose an app," find Omnisend or GoToWebinar, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the GoToWebinar Node
Next, click the plus (+) icon on the Omnisend node, select GoToWebinar from the list of available apps, and choose the action you need from the list of nodes within GoToWebinar.

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GoToWebinar
Authenticate GoToWebinar
Now, click the GoToWebinar node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your GoToWebinar settings. Authentication allows you to use GoToWebinar through Latenode.
Configure the Omnisend and GoToWebinar Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and GoToWebinar Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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GoToWebinar
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, GoToWebinar, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and GoToWebinar integration works as expected. Depending on your setup, data should flow between Omnisend and GoToWebinar (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and GoToWebinar
GoToWebinar + Omnisend: When a new webinar is created in GoToWebinar, a corresponding contact is created or updated in Omnisend to add webinar attendees to a specific email list for post-webinar nurturing.
GoToWebinar + Omnisend + Calendly: When a webinar ends in GoToWebinar, a custom event is triggered in Omnisend. This action sends personalized Calendly links via Omnisend to attendees for booking follow-up consultations.
Omnisend and GoToWebinar integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About GoToWebinar
Use GoToWebinar with Latenode to automate webinar tasks. Register attendees, send follow-ups, and update your CRM automatically. Trigger workflows based on webinar events. Latenode’s visual editor simplifies setup. Add logic or connect to other apps without code, scaling easily and avoiding manual work.
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See how Latenode works
FAQ Omnisend and GoToWebinar
How can I connect my Omnisend account to GoToWebinar using Latenode?
To connect your Omnisend account to GoToWebinar on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and GoToWebinar accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enroll webinar attendees in Omnisend sequences?
Yes, you can! Latenode's visual builder makes it easy to sync GoToWebinar registrants with Omnisend, triggering automated email sequences and personalized marketing based on webinar engagement.
What types of tasks can I perform by integrating Omnisend with GoToWebinar?
Integrating Omnisend with GoToWebinar allows you to perform various tasks, including:
- Add new GoToWebinar registrants as contacts in Omnisend.
- Trigger email campaigns in Omnisend after a webinar ends.
- Segment Omnisend contacts based on webinar attendance.
- Update contact properties in Omnisend with webinar data.
- Send SMS messages via Omnisend to webinar participants.
How can I personalize Omnisend messages with GoToWebinar data?
Latenode allows you to map GoToWebinar fields directly into Omnisend message templates, creating dynamic, personalized communications that boost engagement and conversions.
Are there any limitations to the Omnisend and GoToWebinar integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Real-time data synchronization depends on the APIs of both services.
- Complex logic may require some familiarity with JavaScript.
- Data transformation limitations are based on API response structures.