Omnisend and HeyGen Integration

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Combine Omnisend's targeted email marketing with HeyGen's personalized video creation. Build dynamic campaigns in Latenode's visual editor, using JavaScript for custom logic and affordable execution to scale messaging.

Swap Apps

Omnisend

HeyGen

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Omnisend and HeyGen

Create a New Scenario to Connect Omnisend and HeyGen

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or HeyGen will be your first step. To do this, click "Choose an app," find Omnisend or HeyGen, and select the appropriate trigger to start the scenario.

Add the Omnisend Node

Select the Omnisend node from the app selection panel on the right.

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Omnisend

Configure the Omnisend

Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Omnisend

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Connect Omnisend

Sign In

Run node once

Add the HeyGen Node

Next, click the plus (+) icon on the Omnisend node, select HeyGen from the list of available apps, and choose the action you need from the list of nodes within HeyGen.

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Omnisend

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HeyGen

Authenticate HeyGen

Now, click the HeyGen node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HeyGen settings. Authentication allows you to use HeyGen through Latenode.

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Omnisend

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HeyGen

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Connect HeyGen

Sign In

Run node once

Configure the Omnisend and HeyGen Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect HeyGen

HeyGen Oauth 2.0

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Select an action *

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The action ID

Run node once

Set Up the Omnisend and HeyGen Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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HeyGen

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Trigger on Webhook

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Iterator

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Webhook response

Save and Activate the Scenario

After configuring Omnisend, HeyGen, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and HeyGen integration works as expected. Depending on your setup, data should flow between Omnisend and HeyGen (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Omnisend and HeyGen

Omnisend + Google Sheets + HeyGen: Track email campaign performance in Google Sheets using Omnisend data. When positive results (e.g., high click-through rate) are detected via Google Sheets triggers, create personalized video messages with HeyGen based on data from the Google Sheet.

HeyGen + Omnisend + Airtable: Automatically generate personalized videos using HeyGen. Use Omnisend to deliver these videos to recipients. Track recipient interaction data (views, clicks) from Omnisend events and log this data in Airtable for performance analysis.

Omnisend and HeyGen integration alternatives

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

About HeyGen

Use HeyGen in Latenode to automate personalized video creation. Generate videos from data (CRM leads, spreadsheets) and auto-post to social media or send via email. Create scalable workflows without code, use JS for fine-tuning, and track versions to manage video assets efficiently.

See how Latenode works

FAQ Omnisend and HeyGen

How can I connect my Omnisend account to HeyGen using Latenode?

To connect your Omnisend account to HeyGen on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Omnisend and click on "Connect".
  • Authenticate your Omnisend and HeyGen accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I personalize marketing videos based on Omnisend customer data?

Yes, Latenode lets you trigger HeyGen video creation using Omnisend data. Dynamically generate personalized videos based on customer segments for higher engagement and conversions.

What types of tasks can I perform by integrating Omnisend with HeyGen?

Integrating Omnisend with HeyGen allows you to perform various tasks, including:

  • Create personalized video greetings for new Omnisend subscribers.
  • Send targeted video ads to specific Omnisend customer segments.
  • Generate dynamic product demo videos based on purchase history.
  • Automate video content creation for Omnisend email campaigns.
  • Update customers on order status using personalized video updates.

How scalable are Omnisend automations built on Latenode?

Latenode's architecture enables highly scalable Omnisend workflows, handling large volumes of data and requests efficiently without performance bottlenecks.

Are there any limitations to the Omnisend and HeyGen integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • HeyGen video generation credits are dependent on your HeyGen subscription.
  • Complex video personalization may require JavaScript coding within Latenode.
  • Initial setup requires API keys and authentication for both services.

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