How to connect Omnisend and HighLevel
Create a New Scenario to Connect Omnisend and HighLevel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or HighLevel will be your first step. To do this, click "Choose an app," find Omnisend or HighLevel, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the HighLevel Node
Next, click the plus (+) icon on the Omnisend node, select HighLevel from the list of available apps, and choose the action you need from the list of nodes within HighLevel.

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Authenticate HighLevel
Now, click the HighLevel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your HighLevel settings. Authentication allows you to use HighLevel through Latenode.
Configure the Omnisend and HighLevel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and HighLevel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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HighLevel
Trigger on Webhook
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, HighLevel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and HighLevel integration works as expected. Depending on your setup, data should flow between Omnisend and HighLevel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and HighLevel
Facebook Lead Ads + HighLevel + Omnisend: Capture new leads from Facebook Lead Ads, immediately create or update the contact in HighLevel, and then add the contact to Omnisend to trigger personalized email sequences.
HighLevel + Omnisend + Google Sheets: Track campaign performance by logging Omnisend email metrics in a Google Sheet. The automation starts when a new contact is created or updated in HighLevel.
Omnisend and HighLevel integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About HighLevel
Use HighLevel with Latenode to automate marketing and sales tasks. Sync leads, trigger follow-ups, and manage campaigns within visual workflows. Connect HighLevel to other apps, enrich data with AI, and scale operations without complex coding. Latenode offers flexible automation at a predictable cost.
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See how Latenode works
FAQ Omnisend and HighLevel
How can I connect my Omnisend account to HighLevel using Latenode?
To connect your Omnisend account to HighLevel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and HighLevel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Omnisend campaigns from new HighLevel leads?
Yes, you can! Latenode lets you instantly trigger personalized Omnisend campaigns when a new lead is created in HighLevel, ensuring timely engagement and maximizing conversion.
What types of tasks can I perform by integrating Omnisend with HighLevel?
Integrating Omnisend with HighLevel allows you to perform various tasks, including:
- Syncing new HighLevel contacts to your Omnisend audience segments.
- Triggering Omnisend SMS campaigns from HighLevel opportunity changes.
- Updating HighLevel contact information with Omnisend engagement data.
- Creating HighLevel tasks when a contact clicks a link in Omnisend.
- Automating personalized welcome series based on HighLevel lead source.
What data can I sync between Omnisend and HighLevel?
You can sync contact details, custom fields, purchase history, email engagement metrics, and campaign performance data, providing a 360-degree customer view.
Are there any limitations to the Omnisend and HighLevel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex workflows with very high data volumes may require optimization.
- Real-time sync depends on the API rate limits of both Omnisend and HighLevel.
- Some advanced Omnisend or HighLevel features might not have direct equivalents.