How to connect Omnisend and Intercom
Create a New Scenario to Connect Omnisend and Intercom
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Intercom will be your first step. To do this, click "Choose an app," find Omnisend or Intercom, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Intercom Node
Next, click the plus (+) icon on the Omnisend node, select Intercom from the list of available apps, and choose the action you need from the list of nodes within Intercom.

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Intercom

Authenticate Intercom
Now, click the Intercom node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Intercom settings. Authentication allows you to use Intercom through Latenode.
Configure the Omnisend and Intercom Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Intercom Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Intercom
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Intercom, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Intercom integration works as expected. Depending on your setup, data should flow between Omnisend and Intercom (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Intercom
Shopify + Omnisend + Intercom: When a new customer is created in Shopify, create a contact in Omnisend to send a welcome email and create a contact in Intercom for personalized support.
Intercom + Omnisend + Slack: When a new conversation is created in Intercom, send a targeted campaign via Omnisend and alert the support team in Slack.
Omnisend and Intercom integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Intercom
Integrate Intercom with Latenode to automate customer support and engagement. Trigger workflows based on Intercom events to update CRMs, send personalized emails, or escalate issues. Latenode’s visual editor and flexible logic let you build custom support automation that adapts to your business needs, without complex coding or per-step fees.
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See how Latenode works
FAQ Omnisend and Intercom
How can I connect my Omnisend account to Intercom using Latenode?
To connect your Omnisend account to Intercom on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Intercom accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Intercom user properties from Omnisend events?
Yes, you can! Latenode's visual editor allows you to map Omnisend event data to Intercom user properties, keeping your customer data synchronized. This enables personalized support workflows.
What types of tasks can I perform by integrating Omnisend with Intercom?
Integrating Omnisend with Intercom allows you to perform various tasks, including:
- Create Intercom leads from new Omnisend subscribers.
- Send targeted Omnisend campaigns based on Intercom conversation data.
- Update Intercom user tags when customers complete an Omnisend workflow.
- Trigger Omnisend welcome series upon new Intercom user creation.
- Log Omnisend campaign performance as notes on Intercom contacts.
How do I handle errors when transferring data from Omnisend to Intercom?
Latenode provides robust error handling. You can configure alerts and automated retries for failed data transfers, ensuring data integrity between Omnisend and Intercom.
Are there any limitations to the Omnisend and Intercom integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations might require JavaScript knowledge.
- Real-time data synchronization is subject to API rate limits of both platforms.
- Custom field mappings require careful configuration to ensure accuracy.