Omnisend and Klaviyo Integration

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Unify marketing data from Omnisend and Klaviyo to build segments for personalized campaigns. Latenode’s visual editor simplifies the logic, and you’ll only pay for the execution time. Enrich your segments with AI or custom scripts for hyper-targeted offers.

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Omnisend

Klaviyo

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Omnisend and Klaviyo

Create a New Scenario to Connect Omnisend and Klaviyo

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Klaviyo will be your first step. To do this, click "Choose an app," find Omnisend or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Omnisend Node

Select the Omnisend node from the app selection panel on the right.

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Omnisend

Configure the Omnisend

Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Connect Omnisend

Sign In

Run node once

Add the Klaviyo Node

Next, click the plus (+) icon on the Omnisend node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

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Klaviyo

Authenticate Klaviyo

Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.

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Omnisend

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Connect Klaviyo

Sign In

Run node once

Configure the Omnisend and Klaviyo Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Connect Klaviyo

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The action ID

Run node once

Set Up the Omnisend and Klaviyo Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Omnisend, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Klaviyo integration works as expected. Depending on your setup, data should flow between Omnisend and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Omnisend and Klaviyo

Shopify + Klaviyo + Omnisend: When a new customer is created in Shopify, their information is added as a profile to Klaviyo and as a contact to Omnisend, ensuring both email marketing platforms have the most up-to-date customer data.

Facebook Lead Ads + Klaviyo + Omnisend: When a new lead is captured from Facebook Lead Ads, the lead's information is used to create a new profile in Klaviyo and a new contact in Omnisend for broader marketing reach.

Omnisend and Klaviyo integration alternatives

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

About Klaviyo

Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.

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FAQ Omnisend and Klaviyo

How can I connect my Omnisend account to Klaviyo using Latenode?

To connect your Omnisend account to Klaviyo on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Omnisend and click on "Connect".
  • Authenticate your Omnisend and Klaviyo accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Omnisend subscribers to Klaviyo?

Yes, you can! Latenode allows you to automatically sync new subscribers from Omnisend to Klaviyo, ensuring consistent contact lists. This eliminates manual updates and saves time.

What types of tasks can I perform by integrating Omnisend with Klaviyo?

Integrating Omnisend with Klaviyo allows you to perform various tasks, including:

  • Synchronizing customer data between email marketing platforms.
  • Triggering personalized Klaviyo flows based on Omnisend campaign activity.
  • Updating customer properties in Klaviyo from Omnisend purchase data.
  • Creating segments in Klaviyo based on Omnisend engagement metrics.
  • Analyzing campaign performance across both Omnisend and Klaviyo.

What Omnisend triggers are available in Latenode?

Latenode supports various Omnisend triggers, including new subscriber, campaign sent, and product purchased, enabling real-time automated workflows.

Are there any limitations to the Omnisend and Klaviyo integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript code blocks.
  • Real-time synchronization is subject to API rate limits of both platforms.
  • Historical data migration requires careful planning and execution.

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