How to connect Omnisend and LeadMagic
Create a New Scenario to Connect Omnisend and LeadMagic
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or LeadMagic will be your first step. To do this, click "Choose an app," find Omnisend or LeadMagic, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the LeadMagic Node
Next, click the plus (+) icon on the Omnisend node, select LeadMagic from the list of available apps, and choose the action you need from the list of nodes within LeadMagic.

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LeadMagic
Authenticate LeadMagic
Now, click the LeadMagic node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your LeadMagic settings. Authentication allows you to use LeadMagic through Latenode.
Configure the Omnisend and LeadMagic Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and LeadMagic Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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LeadMagic
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, LeadMagic, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and LeadMagic integration works as expected. Depending on your setup, data should flow between Omnisend and LeadMagic (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and LeadMagic
LeadMagic + Omnisend + Google Sheets: When a new profile is found in LeadMagic, it is added as a contact in Omnisend. The contact's information is also added as a new row in Google Sheets for tracking purposes.
Omnisend + LeadMagic + Slack: When a new contact is created in Omnisend, LeadMagic is used to find additional information about the contact. If a profile is found, a Slack message is sent to a designated channel to notify the sales team.
Omnisend and LeadMagic integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About LeadMagic
Use LeadMagic inside Latenode to automate lead generation and outreach. Qualify leads, enrich data, and trigger personalized follow-ups based on behavior. Latenode’s visual editor makes it easy to build complex workflows, scale your outreach, and connect to other tools without code.
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See how Latenode works
FAQ Omnisend and LeadMagic
How can I connect my Omnisend account to LeadMagic using Latenode?
To connect your Omnisend account to LeadMagic on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and LeadMagic accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I sync new LeadMagic leads to Omnisend automatically?
Yes, you can! Latenode allows real-time lead syncing, triggering personalized email campaigns in Omnisend instantly. This boosts engagement and conversion automatically.
What types of tasks can I perform by integrating Omnisend with LeadMagic?
Integrating Omnisend with LeadMagic allows you to perform various tasks, including:
- Automatically add new LeadMagic leads to Omnisend contact lists.
- Trigger personalized email sequences in Omnisend based on LeadMagic lead score.
- Update LeadMagic lead information when a contact engages with an Omnisend email.
- Segment Omnisend contacts based on LeadMagic data for targeted campaigns.
- Create new Omnisend contacts from LeadMagic form submissions with custom fields.
Can I use custom fields from LeadMagic in Omnisend emails?
Yes, Latenode allows mapping custom fields. Use JavaScript code blocks for advanced formatting when sending personalized Omnisend emails.
Are there any limitations to the Omnisend and LeadMagic integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Omnisend and LeadMagic APIs may affect high-volume data processing.
- Complex data transformations might require custom JavaScript coding.
- Historical data migration may need to be handled separately.