How to connect Omnisend and Microsoft SQL Server
Create a New Scenario to Connect Omnisend and Microsoft SQL Server
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Microsoft SQL Server will be your first step. To do this, click "Choose an app," find Omnisend or Microsoft SQL Server, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Microsoft SQL Server Node
Next, click the plus (+) icon on the Omnisend node, select Microsoft SQL Server from the list of available apps, and choose the action you need from the list of nodes within Microsoft SQL Server.

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Authenticate Microsoft SQL Server
Now, click the Microsoft SQL Server node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Microsoft SQL Server settings. Authentication allows you to use Microsoft SQL Server through Latenode.
Configure the Omnisend and Microsoft SQL Server Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Microsoft SQL Server Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Save and Activate the Scenario
After configuring Omnisend, Microsoft SQL Server, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Microsoft SQL Server integration works as expected. Depending on your setup, data should flow between Omnisend and Microsoft SQL Server (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Microsoft SQL Server
Omnisend + Microsoft SQL Server + Shopify: When a new customer is added to Omnisend, their data is inserted into a Microsoft SQL Server database. This data can then be used to update customer information or personalize product offers within Shopify.
Microsoft SQL Server + Omnisend + Slack: When a new or updated row appears in the Microsoft SQL Server database, a contact is created or updated in Omnisend. A message is then sent to a Slack channel to notify the marketing team about the new or updated customer data, enabling targeted Omnisend campaigns.
Omnisend and Microsoft SQL Server integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Microsoft SQL Server
Use Microsoft SQL Server in Latenode to automate database tasks. Directly query, update, or insert data in response to triggers. Sync SQL data with other apps; simplify data pipelines for reporting and analytics. Build automated workflows without complex coding to manage databases efficiently and scale operations.
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FAQ Omnisend and Microsoft SQL Server
How can I connect my Omnisend account to Microsoft SQL Server using Latenode?
To connect your Omnisend account to Microsoft SQL Server on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Microsoft SQL Server accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I update customer data in SQL Server from Omnisend events?
Yes, you can! With Latenode, automatically update SQL Server records based on Omnisend events (e.g., unsubscribes). Maintain accurate, real-time data and trigger advanced logic using JavaScript.
What types of tasks can I perform by integrating Omnisend with Microsoft SQL Server?
Integrating Omnisend with Microsoft SQL Server allows you to perform various tasks, including:
- Sync new Omnisend subscribers to a Microsoft SQL Server database.
- Update contact details in SQL Server when a customer updates their Omnisend profile.
- Trigger personalized Omnisend campaigns based on SQL Server data changes.
- Log Omnisend campaign performance metrics into a SQL Server data warehouse.
- Automatically remove unsubscribed contacts from SQL Server.
HowsecureistheOmnisendintegrationwithMicrosoftSQLServeronLatenode?
Latenode uses secure authentication and encryption methods to protect your data during Omnisend and Microsoft SQL Server integration. Access is role-based and controlled.
Are there any limitations to the Omnisend and Microsoft SQL Server integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Initial data sync may take time depending on data volume.
- Complex SQL queries may require JavaScript knowledge.
- Rate limits on Omnisend API calls may affect high-volume workflows.