How to connect Omnisend and Mixpanel
Create a New Scenario to Connect Omnisend and Mixpanel
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Mixpanel will be your first step. To do this, click "Choose an app," find Omnisend or Mixpanel, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Mixpanel Node
Next, click the plus (+) icon on the Omnisend node, select Mixpanel from the list of available apps, and choose the action you need from the list of nodes within Mixpanel.

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Mixpanel

Authenticate Mixpanel
Now, click the Mixpanel node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Mixpanel settings. Authentication allows you to use Mixpanel through Latenode.
Configure the Omnisend and Mixpanel Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Mixpanel Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Mixpanel
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Omnisend, Mixpanel, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Mixpanel integration works as expected. Depending on your setup, data should flow between Omnisend and Mixpanel (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Mixpanel
Shopify + Omnisend + Mixpanel: When a new order is placed in Shopify, a personalized email sequence is triggered in Omnisend, and the customer's profile is updated in Mixpanel.
Mixpanel + Omnisend + Slack: When a user performs a tracked event in Mixpanel, trigger a targeted campaign in Omnisend, and notify the marketing team in Slack.
Omnisend and Mixpanel integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Mixpanel
Use Mixpanel in Latenode to automate event tracking and user segmentation. Send data to Mixpanel from any Latenode workflow or trigger actions based on Mixpanel insights. Identify trends and automate responses without manual exports. Integrate Mixpanel with other apps for a 360° view of your users, all visually configured and easily maintained.
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See how Latenode works
FAQ Omnisend and Mixpanel
How can I connect my Omnisend account to Mixpanel using Latenode?
To connect your Omnisend account to Mixpanel on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Mixpanel accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track email campaign performance in Mixpanel?
Yes, you can! Latenode lets you send Omnisend data to Mixpanel automatically. Visualize campaign results and refine strategies using powerful analytics.
What types of tasks can I perform by integrating Omnisend with Mixpanel?
Integrating Omnisend with Mixpanel allows you to perform various tasks, including:
- Send email campaign data from Omnisend to Mixpanel for analysis.
- Trigger personalized email campaigns in Omnisend based on Mixpanel events.
- Update user profiles in Mixpanel with data from Omnisend subscriptions.
- Segment users in Omnisend based on their behavior tracked in Mixpanel.
- Automatically A/B test email subject lines based on Mixpanel conversion data.
Can I use JavaScript to transform data between Omnisend and Mixpanel?
Yes, Latenode allows custom JavaScript code, providing granular control over data mapping and transformation between Omnisend and Mixpanel.
Are there any limitations to the Omnisend and Mixpanel integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data from Omnisend may not be automatically synced to Mixpanel.
- Complex data transformations may require advanced JavaScript knowledge.
- The number of events that can be processed depends on your Latenode plan.