Omnisend and Netlify Integration

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Automatically trigger personalized Omnisend email campaigns from Netlify form submissions. Latenode’s visual editor simplifies setup, while JavaScript nodes let you fully customize data handling and scale affordably.

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Omnisend

Netlify

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Omnisend and Netlify

Create a New Scenario to Connect Omnisend and Netlify

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Netlify will be your first step. To do this, click "Choose an app," find Omnisend or Netlify, and select the appropriate trigger to start the scenario.

Add the Omnisend Node

Select the Omnisend node from the app selection panel on the right.

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Configure the Omnisend

Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Run node once

Add the Netlify Node

Next, click the plus (+) icon on the Omnisend node, select Netlify from the list of available apps, and choose the action you need from the list of nodes within Netlify.

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Authenticate Netlify

Now, click the Netlify node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Netlify settings. Authentication allows you to use Netlify through Latenode.

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Configure the Omnisend and Netlify Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Set Up the Omnisend and Netlify Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Omnisend, Netlify, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Netlify integration works as expected. Depending on your setup, data should flow between Omnisend and Netlify (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Omnisend and Netlify

Omnisend + Google Sheets + Netlify: Capture Omnisend campaign performance data and store it in a Google Sheet. Then, trigger a Netlify deploy to update reports hosted on Netlify based on the new data.

Netlify + Omnisend + Google Sheets: When a new Netlify deploy succeeds, fetch site details and send an update via Omnisend. Record the deploy details in Google Sheets for tracking purposes.

Omnisend and Netlify integration alternatives

About Omnisend

Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.

About Netlify

Use Netlify with Latenode to automate website deployments based on triggers from other apps. Update content, manage builds, and monitor site status directly within Latenode workflows. Simplify web development pipelines and connect them to your broader business processes using visual, scalable automation.

See how Latenode works

FAQ Omnisend and Netlify

How can I connect my Omnisend account to Netlify using Latenode?

To connect your Omnisend account to Netlify on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Omnisend and click on "Connect".
  • Authenticate your Omnisend and Netlify accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I trigger personalized Omnisend campaigns from Netlify form submissions?

Yes, with Latenode! Trigger targeted campaigns based on form data, using our visual editor and Javascript blocks for advanced personalization. Improve customer engagement and conversion rates.

What types of tasks can I perform by integrating Omnisend with Netlify?

Integrating Omnisend with Netlify allows you to perform various tasks, including:

  • Automatically adding new Netlify form submitters to Omnisend lists.
  • Sending personalized welcome emails via Omnisend after Netlify deploys.
  • Updating Omnisend contact properties based on Netlify build events.
  • Triggering Omnisend SMS messages for critical Netlify site updates.
  • Segmenting Omnisend audiences based on Netlify form submission data.

What Omnisend events can I trigger from Netlify actions?

You can trigger email sends, SMS sends, contact creation, and contact updates from Netlify. Latenode's AI assistant makes event mapping simple.

Are there any limitations to the Omnisend and Netlify integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require JavaScript knowledge.
  • Real-time synchronization depends on the API rate limits of both services.
  • Historical data migration might need custom scripting or batch processing.

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