How to connect Omnisend and Ortto
Create a New Scenario to Connect Omnisend and Ortto
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Ortto will be your first step. To do this, click "Choose an app," find Omnisend or Ortto, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Ortto Node
Next, click the plus (+) icon on the Omnisend node, select Ortto from the list of available apps, and choose the action you need from the list of nodes within Ortto.

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Ortto
Authenticate Ortto
Now, click the Ortto node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Ortto settings. Authentication allows you to use Ortto through Latenode.
Configure the Omnisend and Ortto Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Ortto Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Ortto
Trigger on Webhook
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Omnisend
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Ortto, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Ortto integration works as expected. Depending on your setup, data should flow between Omnisend and Ortto (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Ortto
Shopify + Omnisend + Ortto: When a new customer is created in Shopify, their information is automatically added or updated in both Omnisend and Ortto. This ensures consistent customer data across marketing platforms.
Ortto + Omnisend + Google Sheets: Analyze campaign performance by tracking new activity events in Ortto. Then add new rows in Google Sheets. Export contact data from Omnisend, and add it to Google Sheets for combined reporting.
Omnisend and Ortto integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Ortto
Use Ortto in Latenode to automate personalized marketing campaigns. Trigger emails, SMS, or push notifications based on real-time data from any source. Segment users and update profiles dynamically within Latenode workflows, responding instantly to behavior. Improve engagement by connecting Ortto's segmentation to your Latenode data pipelines.
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See how Latenode works
FAQ Omnisend and Ortto
How can I connect my Omnisend account to Ortto using Latenode?
To connect your Omnisend account to Ortto on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Ortto accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I trigger Ortto events based on Omnisend campaign activity?
Yes, you can! Latenode allows you to trigger Ortto events based on Omnisend data, enabling personalized customer journeys and improved marketing automation with real-time data sync.
What types of tasks can I perform by integrating Omnisend with Ortto?
Integrating Omnisend with Ortto allows you to perform various tasks, including:
- Sync new Omnisend subscribers to Ortto as new contacts with custom properties.
- Trigger personalized Ortto journeys based on Omnisend email engagement.
- Update Ortto contact information with data from Omnisend purchase events.
- Create Omnisend segments based on Ortto contact activity and attributes.
- Analyze campaign performance across both platforms using unified data reports.
How secure is my Omnisend data when using Latenode integration?
Latenode employs advanced encryption and security protocols to ensure your Omnisend data remains secure during integration and data transfer processes.
Are there any limitations to the Omnisend and Ortto integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Historical data synchronization is not supported; only new data is synced.
- Complex data transformations may require custom JavaScript code.
- Rate limits of the Omnisend and Ortto APIs still apply within Latenode.